{"id":14357,"date":"2018-10-04T17:45:11","date_gmt":"2018-10-05T00:45:11","guid":{"rendered":"https:\/\/dailyovation.com\/?p=14357"},"modified":"2018-10-04T17:49:55","modified_gmt":"2018-10-05T00:49:55","slug":"guarachi-wine-parker-station-fess-parker-winery","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2018\/10\/04\/guarachi-wine-parker-station-fess-parker-winery\/","title":{"rendered":"Guarachi Wine Partners Acquires Parker Station brand from Fess Parker Winery"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.guarachiwinepartners.com\/\"><strong>Guarachi Wine Partners<\/strong><\/a><\/span><span class=\"s2\"> and <a href=\"https:\/\/www.fessparker.com\/\"><span class=\"s1\"><strong>Fess Parker Winery &amp; Vineyard<\/strong><\/span><\/a> announced the acquisition of <a href=\"http:\/\/www.guarachiwinepartners.com\/product-category\/california\/parker-station\/\"><span class=\"s1\"><strong>Parker<\/strong> <strong>Station<\/strong><\/span><\/a>, a Central Coast Pinot Noir brand. Guarachi Wine Partners will be representing and supporting the brand by leveraging its experienced sales team, developing marketing campaigns and national distribution to grow brand awareness and overall volume. The wine will continue to be produced by Fess Parker Winery for a period of five years.<\/span><\/p>\n<p><a href=\"https:\/\/dailyovation.com\/2018\/10\/04\/guarachi-wine-partners-acquires-parker-station-brand-fess-parker-winery\/screen-shot-2018-10-04-at-5-37-23-pm\/\" rel=\"attachment wp-att-14360\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-14360\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-04-at-5.37.23-PM.png\" alt=\"\" width=\"298\" height=\"163\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s2\"><strong>\u201cTen years ago, I saw an opportunity to expand past South American wines and into California produced wines.<\/strong> Our domestic portfolio now features <a href=\"http:\/\/www.guarachifamilywines.com\/\"><span class=\"s1\">Guarachi Family Wines<\/span><\/a> \u2013 a high-end luxury label sourced from micro lots within Estate vineyards in Napa and Sonoma, and a gathering of high quality wine brands at reasonable prices including <a href=\"http:\/\/www.guarachiwinepartners.com\/product-category\/california\/black-ink\/\"><span class=\"s1\">Black Ink<\/span><\/a>, <a href=\"http:\/\/www.guarachiwinepartners.com\/product-category\/california\/tensh%C9%99n\/\"><span class=\"s1\">tensh\u01ddn<\/span><\/a>, <a href=\"http:\/\/www.guarachiwinepartners.com\/product-category\/california\/surf-swim\/\"><span class=\"s1\">Surf\/Swim<\/span><\/a> and <a href=\"http:\/\/www.guarachiwinepartners.com\/product\/bacon\/\"><span class=\"s1\">BACON<\/span><\/a>,\u201d said <strong>Alex Guarachi, founder of Guarachi Wine Partners and owner of Guarachi Family Wines<\/strong>. \u201cParker Station is the perfect addition and fits a niche for our portfolio with its great price point Pinot Noir and drinkability that consumers are looking for. Part of the future plan for the brand is to extend the line to include Cabernet Sauvignon and Chardonnay. I\u2019m excited to share this wine with everyone and looking forward to a long term partnership with Fess Parker.\u201d<\/span><\/p>\n<figure id=\"attachment_14361\" aria-describedby=\"caption-attachment-14361\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dailyovation.com\/2018\/10\/04\/guarachi-wine-partners-acquires-parker-station-brand-fess-parker-winery\/screen-shot-2018-10-04-at-5-12-28-pm\/\" rel=\"attachment wp-att-14361\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14361 size-full\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-04-at-5.12.28-PM.png\" alt=\"\" width=\"542\" height=\"401\" \/><\/a><figcaption id=\"caption-attachment-14361\" class=\"wp-caption-text\">Alex Guarachi<\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s2\"><strong>Tim Snider, President of Fess Parker Winery &amp; Vineyard<\/strong>, added, \u201cAs we enter our thirtieth year as a family owned and operated winery here in Santa Barbara County, we feel a return to our core identity by focusing on our higher-end and single-vineyard wines is the best path forward for the family.\u201d Snider continued, \u201cConnecting with Alex Guarachi about his vision to grow the Parker Station label is a mutually beneficial opportunity, and we know the brand will continue to flourish as part of their portfolio, which represents the richness and diversity of the global wine world.\u201d<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dailyovation.com\/2018\/10\/04\/guarachi-wine-partners-acquires-parker-station-brand-fess-parker-winery\/screen-shot-2018-10-04-at-5-38-55-pm\/\" rel=\"attachment wp-att-14358\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-14358\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-04-at-5.38.55-PM.png\" alt=\"\" width=\"539\" height=\"326\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s2\">For more information about the Fess Parker Winery &amp; Vineyard, visit <a href=\"http:\/\/www.fessparker.com\/\"><span class=\"s1\">www.fessparker.com<\/span><\/a> or follow them on <a href=\"http:\/\/www.facebook.com\/fessparkerwinery\"><span class=\"s1\">Facebook<\/span><\/a> and <a href=\"http:\/\/www.instagram.com\/fessparkerwinery\"><span class=\"s1\">Instagram<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">For more information about Guarachi Wine Partners, please visit <a href=\"http:\/\/www.guarachiwinepartners.com\/\"><span class=\"s1\">www.guarachiwinepartners.com<\/span><\/a> or follow them on <a href=\"http:\/\/www.facebook.com\/guarachiwinepartners\/\"><span class=\"s1\">Facebook<\/span><\/a>, <a href=\"http:\/\/www.instagram.com\/guarachiwinepartners\/\"><span class=\"s1\">Instagram<\/span><\/a> and <a href=\"https:\/\/twitter.com\/guarachiwp\"><span class=\"s1\">Twitter<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guarachi Wine Partners and Fess Parker Winery &amp; Vineyard announced the acquisition of Parker Station, a Central Coast Pinot Noir brand. Guarachi Wine Partners will be representing and supporting the brand by leveraging its experienced sales team, developing marketing campaigns and national distribution to grow brand awareness and overall volume. The wine will continue to [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[7972,1432,5251,225,7973,7968,7967,7971,7969,7970],"class_list":{"0":"post-14357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-do","7":"category-lifestyle","8":"tag-alex-guarachi","9":"tag-cabernet-sauvignon","10":"tag-california-wines","11":"tag-chardonnay","12":"tag-fess-parker","13":"tag-fess-parker-winery-vineyard","14":"tag-guarachi-wine-partners","15":"tag-high-end-luxury","16":"tag-parker-station","17":"tag-south-american-wines"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guarachi Wine Partners Acquires Parker Station brand from Fess Parker Winery - Daily Ovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyovation.com\/2018\/10\/04\/guarachi-wine-parker-station-fess-parker-winery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guarachi Wine Partners Acquires Parker Station brand from Fess Parker Winery - Daily Ovation\" \/>\n<meta property=\"og:description\" content=\"Guarachi Wine Partners and Fess Parker Winery &amp; Vineyard announced the acquisition of Parker Station, a Central Coast Pinot Noir brand. 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