Brenda Song<\/span>. “Unfortunately, too many of us have been affected by this disease. We lost my grandfather to nasopharyngeal cancer in 2015 and my mother is a three-time breast cancer survivor. As someone who has been through these challenges, I learned that knowledge is power in the fight; asking doctors questions and immersing myself in the research helped me and my family cope. With this digital show, I am pleased to tell my story and listen to others’ journeys.”<\/p>\nFans can access the live stream on Facebook and Twitter via @SU2C and on YouTube at YouTube.com\/SU2C on computers, tablets and mobile devices. The stream on Twitter will be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary about The Digital Live Show. Additionally, several weeks leading up to the broadcast event, iHeartMedia will launch an on-air and online campaign across its more than 850 radio stations and websites and on iHeartRadio.com, designed to build awareness and funding for cancer research and drive tune-in to SU2C.<\/p>\n
The Digital Live Show will further amplify the 2018 telecast and highlight Stand Up To Cancer’s 10 years of impact, underscoring the measurable progress the organization has made in cancer research during its first decade. Leveraging the star-studded and inspirational atmosphere of the telecast, The Digital Live Show aims to rally the next generation of supporters around themes of hope, courage and strength. With the inspiring message that it is #Up2Us to Stand Up To Cancer, this far-reaching digital effort aspires to continue pushing innovation forward in life-saving cancer research and treatments. The Digital Live Show is being produced by Telescope, a specialist in live content creation and audience engagement technology for new digital platforms.<\/p>\n
“We want everyone to be part of Stand Up’s effort to end cancer as we know it,” said SU2C Co-Founder\u00a0Katie Couric<\/span>. “And this year, we’re expanding Stand Up To Cancer’s reach with\u00a0our\u00a0first-ever\u00a0digital<\/i>\u00a0live show. We’re enlisting users of popular social media platforms\u2014Facebook, Twitter,\u00a0and YouTube\u2014for a conversation about something that, in one way or another, touches everyone.\u00a0Every day, doctors and researchers are getting closer to beating this insidious disease, but they can’t do it alone. They need help from all of us, and we can start by connecting through the SU2C Digital Live Show. When we all stand together, cancer doesn’t stand a chance.”<\/p>\n The hour-long Digital Live Show will feature cancer survivors, influencers and celebrities, and offer viewers exclusive access to the SU2C red carpet and backstage in advance of the televised “roadblock” special. The Digital Live Show will stream live simultaneously across SU2C’s Facebook, Twitter, and YouTube pages, with complementary content and live stories posting on Instagram. The world’s leading social platforms join the more than 65 broadcast and cable networks and streaming platforms across US and\u00a0Canada<\/span>\u00a0that will present the live telecast.<\/p>\n“Stand Up To Cancer is built on the belief that collaboration among teams of researchers is the most effective approach in the fight against cancer,” said SU2C Co-Founder\u00a0Sue Schwartz<\/span>. “Collaboration is also a great way to build grassroots support, which is why we are so grateful to partner with Facebook, Twitter, YouTube, as well as iHeartMedia, to raise awareness and funds in connection with our 2018 telecast. Our theme this year focuses on the incredible progress we’ve made over the past decade and celebrates the innovative treatments that are saving lives now. With the help of these powerful platforms, we are excited to rally a worldwide audience and give new hope to millions of cancer patients.”<\/p>\nThis year commemorates Stand Up To Cancer’s ten years of making an impact in catalyzing groundbreaking research to fight the disease. SU2C’s collaborative research model emphasizes teamwork and data sharing among the world’s foremost doctors and scientists, and has contributed to FDA approval of five new cancer therapies. In the past decade, more than 1,500 SU2C-funded researchers from over 180 institutions have conducted over 180 clinical trials involving more than 12,000 patients.<\/p>\n
“One of the most exciting and revolutionary things SU2C has done over the past decade is\u00a0to\u00a0creatively harness the power of media\u00a0and celebrity\u00a0to enlist the public in the fight against cancer,” said SU2C Co-Founder\u00a0Ellen Ziffren<\/span>. “Today, we take it a step further with this one-of-a-kind streaming event, which\u00a0extends the power and reach of our telecasts to encourage important conversations around cancer prevention, treatment, and research for\u00a0the expanding\u00a0digital audience.”<\/p>\nFollowing the digital show, the live telecast will air simultaneously across more than 65 broadcast and cable networks and streaming platforms in the US and\u00a0Canada<\/span>\u00a0including:\u00a0ABC<\/b>,\u00a0CBS<\/b>,\u00a0FOX<\/b>,\u00a0and NBC<\/b>,\u00a0along with\u00a0American Heroes Channel<\/b>,\u00a0AT&T AUDIENCE Network<\/b>,\u00a0Bloomberg TV<\/b>,\u00a0Bravo<\/b>,Destination America<\/b>,\u00a0Discovery Family<\/b>,\u00a0Discovery Life<\/b>,\u00a0E!<\/b>,\u00a0EPIX<\/b>,\u00a0Escape<\/b>,\u00a0ESPNEWS<\/b>,\u00a0FM<\/b>,\u00a0Freeform<\/b>,\u00a0FS2<\/b>,FXM<\/b>,\u00a0FYI<\/b>,\u00a0Galavision<\/b>,\u00a0Great American Country<\/b>,\u00a0HBO<\/b>,\u00a0HBO Latino<\/b>,\u00a0ION Television<\/b>,\u00a0Jewish Life TV<\/b>,\u00a0Laff<\/b>,Logo<\/b>,\u00a0MTV2<\/b>,\u00a0Nat Geo WILD<\/b>,\u00a0REELZ<\/b>,\u00a0SHOWTIME<\/b>,\u00a0Smithsonian Channel<\/b>,\u00a0STARZ<\/b>,\u00a0STARZ ENCORE<\/b>,\u00a0STARZ ENCORE ESPA\u00d1OL<\/b>,\u00a0TNT<\/b>,\u00a0Univision Puerto Rico<\/b>,\u00a0and\u00a0WGN America<\/b>, which\u00a0are donating one hour of simultaneous commercial-free primetime for the telecast, with additional networks to be announced. In addition, the show will stream live on SU2C’s Facebook and YouTube pages. Following the live broadcast, the telecast will be available to stream via\u00a0ComedyCentral.com<\/b>\u00a0and the\u00a0Comedy Central app<\/b>, as well as its VOD partners.\u00a0Aspire TV<\/b>\u00a0will air the Stand Up To Cancer telecast on\u00a0Saturday, Sept. 8<\/span>, at\u00a08:00 AM- 9:00 AM ET<\/span>\/PT \/\u00a010:00 AM CT<\/span>. The entire telecast will also stream live on\u00a0SU2C’s Facebook<\/b>page and\u00a0PeopleTV<\/b>, as well as stream live and on-demand on\u00a0Hulu\u00a0<\/b>and\u00a0SU2C’s YouTube\u00a0<\/b>page.<\/p>\n For the third time, Stand Up To Cancer Canada will simultaneously broadcast a\u00a0Canada<\/span>-inclusive telecast across four major English-language Canadian broadcasters: CBC, Citytv, CTV, and Global, as well as Canadian services AMI, A.Side, BBC Earth, CHCH, CHEK, Cottage Life, Fight Network, Game TV, HIFI, Hollywood Suite, Love Nature, Makeful, NTV, OUTtv, Smithsonian Channel Canada, T+E, and YES TV. In addition, the show will stream live on the CBC TV App, cbc.ca\/watch, CBS All Access, CTV GO and CTV.ca, Global GO and GlobalTV.com, and will be available on-demand on TELUS Optik TV in Canada.<\/p>\nAs SU2C’s founding donor, Major League Baseball has continued to annually provide both financial support and countless opportunities to build the Stand Up To Cancer movement by encouraging fans worldwide to get involved, most notably through its two largest global events \u2013 the MLB All-Star Game and the World Series. In addition to MLB, SU2C’s “Luminary” donors include Bristol-Myers Squibb Company, Lustgarten Foundation for Pancreatic Cancer Research, and Mastercard. “Visionary” donors include CVS Health, Genentech, a member of the Roche Group, and the Sidney Kimmel Foundation.<\/p>\n
Additional major donors and collaborators include American Airlines, Merck, Rally Health, Inc., St. Baldrick’s Foundation, and Van Andel Research Institute. Other key supporters and collaborators include American Lung Association’s LUNG FORCE, Breast Cancer Research Foundation, Farrah Fawcett Foundation, Laura Ziskin Family Trust, LUNGevity Foundation, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, Society for Immunotherapy of Cancer and international collaborator Cancer Research UK.<\/p>\n
The Canadian Cancer Society (CCS) and the Canadian Institutes of Health Research (CIHR) are actively collaborating with SU2C\u00a0Canada<\/span>. CCS is also a collaborator in the inaugural Stand Up To Cancer Canada\u2013Canadian Cancer Society Breast Cancer Dream Team, along with the Ontario Institute for Cancer Research (OICR).\u00a0 Collaborators in the inaugural Stand Up To Cancer Canada Cancer Stem Cell Dream Team include CIHR, Cancer Stem Cell Consortium, Genome Canada and OICR. AstraZeneca Canada and Mastercard are the first corporate supporters of SU2C\u00a0Canada<\/span>.<\/p>\nAbout Stand Up To Cancer<\/u><\/b> \nSTAND UP TO CANCER\u00a0(SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. A division of the Entertainment Industry Foundation (EIF), SU2C was established in 2008 by media and entertainment leaders who utilize these communities’ resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of\u00a0April 2018<\/span>, more than 1,500 scientists representing more than 180 institutions are involved in SU2C-funded research projects.<\/p>\nUnder the direction of our Scientific Advisory Committee, led by Nobel laureate\u00a0Phillip A. Sharp<\/span>, Ph.D., staff at SU2C and our Scientific Partner, the American Association for Cancer Research, SU2C operates rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.<\/p>\nCurrent members of the SU2C Council of Founders and Advisors (CFA) include\u00a0Katie Couric<\/span>,\u00a0Sherry Lansing<\/span>,\u00a0Kathleen Lobb<\/span>,\u00a0Lisa Paulsen<\/span>,\u00a0Rusty Robertson<\/span>,\u00a0Sue Schwartz<\/span>,\u00a0Pamela Oas Williams<\/span>, and\u00a0Ellen Ziffren<\/span>. The late\u00a0Laura Ziskin<\/span>\u00a0and the late\u00a0Noreen Fraser<\/span>\u00a0are also co-founders.\u00a0Sung Poblete, Ph.D., R.N., serves as SU2C’s president and CEO.<\/p>\nFor more information on Stand Up To Cancer, visit\u00a0www.StandUpToCancer.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Today,\u00a0Stand Up To Cancer (SU2C), a division of the\u00a0Entertainment Industry Foundation, announced “It’s #Up2Us: Stand Up To Cancer | The Digital Live Show,” a one-hour standalone digital event that will stream on Facebook, Twitter, and YouTube from the Barker Hangar in\u00a0Santa Monica\u00a0at\u00a07:00 PM ET\u00a0\/\u00a04:00 PM PT on Friday\u00a0Sept. 7, leading into the 2018 televised roadblock […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1,7],"tags":[],"class_list":{"0":"post-13951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-charity","7":"category-do","8":"category-featured-posts"},"yoast_head":"\n
Stand Up To Cancer Announces Digital Live Show Leading Into 2018 Telecast - Daily Ovation<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n