{"id":13332,"date":"2018-06-23T10:49:36","date_gmt":"2018-06-23T17:49:36","guid":{"rendered":"https:\/\/dailyovation.com\/?p=13332"},"modified":"2018-06-23T10:49:36","modified_gmt":"2018-06-23T17:49:36","slug":"denise-richards-joins-will-rogers-institutes-2018-theatrical-psa-campaign","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2018\/06\/23\/denise-richards-joins-will-rogers-institutes-2018-theatrical-psa-campaign\/","title":{"rendered":"Denise Richards Joins Will Rogers Institute’s 2018 Theatrical PSA Campaign"},"content":{"rendered":"
\"(PRNewsfoto\/Will
(PRNewsfoto\/Will Rogers Motion Picture…)<\/figcaption><\/figure>\n

The Will Rogers Motion Picture Pioneers Foundation (WRMPPF), the operating organization for the Will Rogers Institute, announced today that actress\u00a0Denise Richards<\/span>\u00a0has joined their longtime summer theatrical PSA campaign.\u00a0 The fundraising campaign, which plays in movie theaters nationwide, is a time-honored tradition that began in 1936 and featured\u00a0James Cagney<\/span>,\u00a0Humphrey Bogart<\/span>, and\u00a0Bette Davis<\/span>\u00a0in the first public service announcement.<\/p>\n

The Will Rogers name will be familiar to moviegoers. For more than 80 years, movie theaters have honored\u00a0Will Rogers’<\/span>\u00a0legacy by raising money in their theaters. Since the 1930’s the Will Rogers Institute has funded pulmonary causes from rehab to research as well as training for doctors to fight lung disease.<\/p>\n

Brave Beginnings is a program that evolved out of WRI and is now a primary focus for the organization. Participating theater chains for the 2017 campaign benefiting Brave Beginnings included AMC Theatres, Cinemark\u00a0USA<\/span>, Regal Entertainment Group, Bow Tie Cinemas, Galaxy Theatres, Goodrich Quality Theatres, Malco Theatres, Marcus Theatres, National Amusements, Reading Cinemas, Southern Theatres, Studio Movie Grill and many other exhibitors.<\/p>\n

The money raised from the 2018 campaign will benefit Brave Beginnings, a program that works to improve the lives of premature babies by providing hospitals with grants to purchase essential neonatal equipment and supporting critical pulmonary services.<\/p>\n

STAY UP TO DATE ON THE\u00a0LATEST LIFESTYLE ARTICLES HERE<\/a><\/h3>\n
\"Will
Named after one of the greatest humanitarians, philanthropists and entertainers – Will Rogers – the Will Rogers Motion Picture Pioneers Foundation perpetuates his legacy through the works of three programs, Brave Beginnings, the Will Rogers Institute and the Pioneers Assistance Fund. (PRNewsFoto\/Will Rogers Motion Picture P…)<\/figcaption><\/figure>\n

The United States<\/span>\u00a0has the 6th<\/sup>\u00a0highest rate of premature births in the world and premature birth accounts for 35% of all infant deaths, more than any other single cause. Since 2006, Brave Beginnings has provided essential ventilator equipment to neonatal intensive care units (NICUs) across the country.<\/p>\n

To date, the neonatal program has contributed\u00a0$7.5 million<\/span>\u00a0in grants to nearly 200 hospitals and has served 162,000 babies with new equipment.<\/b><\/p>\n

Richards stars in a thirty second public service announcement that will play in movie theaters nationwide.\u00a0 The spot will premiere this month and can also be viewed at\u00a0bravebeginnings.org<\/a>.<\/p>\n

“We are delighted to have Denise on board to further our mission so that every NICU has the proper equipment critical to ensuring that premature newborns survive and live healthy lives,” said\u00a0Kyle Davies<\/span>, president, domestic distribution, Paramount Pictures, and 2018 WRMPPF board president.\u00a0 “Her personal journey as a mother and memorable film roles as an actress inspires people everywhere.”<\/p>\n

Past theatrical PSA stars include\u00a0Liam Hemsworth<\/span>,\u00a0Zoe Saldana<\/span>, Dwayne “The Rock” Johnson,\u00a0Geena Davis<\/span>,\u00a0Harrison Ford<\/span>,\u00a0Meg Ryan<\/span>,\u00a0Clint Eastwood<\/span>,\u00a0Sharon Stone<\/span>,\u00a0Anthony Hopkins<\/span>,\u00a0Sarah Jessica Parker<\/span>,\u00a0Dustin Hoffman<\/span>,\u00a0Julie Andrews<\/span>,\u00a0Tommy Lee Jones<\/span>,\u00a0Jeff Bridges<\/span>, Barbra Streisand,\u00a0Billy Crystal<\/span>,\u00a0Warren Beatty<\/span>,\u00a0James Cagney<\/span>,\u00a0Bette Davis<\/span>,\u00a0Humphrey Bogart<\/span>\u00a0and many more.<\/p>\n

For more information about the program, or to find out how your theater can participate, call toll-free (888) 994-3863.<\/p>\n

SOURCE Will Rogers Motion Picture Pioneers Foundation<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Will Rogers Motion Picture Pioneers Foundation (WRMPPF), the operating organization for the Will Rogers Institute, announced today that actress\u00a0Denise Richards\u00a0has joined their longtime summer theatrical PSA campaign.\u00a0 The fundraising campaign, which plays in movie theaters nationwide, is a time-honored tradition that began in 1936 and featured\u00a0James Cagney,\u00a0Humphrey Bogart, and\u00a0Bette Davis\u00a0in the first public service […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[7296,2496,7294,7295],"class_list":{"0":"post-13332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-do","7":"category-lifestyle","8":"tag-denise-richards","9":"tag-featured","10":"tag-the-will-rogers","11":"tag-will-rogers-motion-picture-pioneers-foundatio"},"yoast_head":"\nDenise Richards 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