![\"PROJECTION](\"https:\/\/dailyovation.com\/wp-content\/uploads\/2018\/06\/JACK-DANIEL\u2019S-COUNTRY-COCKTAILS-DEBUTS-FIRST-EVER-PROJECTION-MAPPING-SHOWTRUCK-AT-LA-PRIDE-FESTIVAL-Photo-credit-Jack-Daniels-1.jpeg\")
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Jack Daniel’s Country Cocktails will unveil the first-ever projection mapping showtruck during the LA Pride Festival in\u00a0West Hollywood<\/span>\u00a0on\u00a0June 9<\/span>\u00a0and 10. The mobile interactive art project, titled “#flavorsofpride”, will feature a 3-minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations.<\/p>\n Festival guests will also be invited to be part of the show by having their faces captured and integrated into the visual content. For those unable to attend LA Pride,\u00a0Jack Daniel’s<\/span>Country Cocktails encourages supporters to celebrate LGBTQ diversity on social media by sharing their photos and stories using #flavorsofpride.<\/p>\n Projection mapping technology is a new art that takes ordinary objects and transforms them into visual experiences. The technique dates back to the late 1990s, where it was referred to as video mapping, spatial augmented reality, or shader lamps.<\/p>\n The #flavorsofpride projection mapping show will utilize two 3D-printed polygonal mannequins and three of\u00a0Jack Daniel’s<\/span>\u00a0signature wooden barrels as its primary canvases. These display surfaces have been custom-mapped to take viewers on a colorful journey that honors individuality and the modern LGBTQ experience.<\/p>\n For the soundtrack,\u00a0Jack Daniel’s<\/span>\u00a0Country Cocktails has teamed up with LGBTQ singer\/actress\u00a0Mikalah Gordon<\/a>\u00a0(American Idol<\/i>), to feature her latest single, “Cry Love”.<\/p>\n The 2018 LA Pride Festival will mark\u00a0Jack Daniel’s<\/span>\u00a0sponsorship debut at the annual LGBTQ event. In addition to the showtruck,\u00a0Jack Daniel’s<\/span>\u00a0will also be serving\u00a0Jack Daniel’s<\/span>\u00a0Country Cocktails to guests 21 and over.<\/p>\n Jack Daniel’s<\/span>\u00a0Country Cocktails come in eight flavors:\u00a0Jack Apple<\/span>, Black Jack\u00ae<\/sup>\u00a0Cola, Cherry Limeade,\u00a0Berry Punch<\/span>, Downhome Punch\u00ae<\/sup>, Lynchburg Lemonade\u00ae<\/sup>, Watermelon Punch and Southern Peach™.<\/p>\n “Celebrating individualism and living life on your own terms are hallmarks of the Jack Daniel’s legacy, which are also embodied by the mission of LA Pride,” said\u00a0Fabricia da Silva<\/span>, Brown-Forman Corp. Multicultural Field Marketing Manager. “As a first-time sponsor, we wanted to create something out of the ordinary that demonstrated our commitment to the LGBTQ community. We were inspired by the incredible diversity represented in the LGBTQ experience, which is colorfully represented through our #flavorsofpride project.”<\/em><\/p>\n “We’re honored to have\u00a0Jack Daniel’s<\/span>\u00a0as an official sponsor of 2018 LA Pride and be the site of their #flavorsofpride launch,” said\u00a0Estevan Montemayor<\/span>, CSW \/ LA Pride Board President.\u00a0 “Both their sponsorship and their show truck will enhance this year’s LA Pride Festival which features a diverse array of musical artists, including a number of gay, lesbian, bisexual, and transgender performers across three stages.”\u00a0\u00a0<\/em><\/p><\/blockquote>\n For more\u00a0Jack Daniel’s<\/span>\u00a0Country Cocktails news and updates visit\u00a0JackDaniels.com\/Country-Cocktails<\/a>\u00a0or like the brand on Facebook (Facebook.com\/JDCountryCocktails<\/a>).<\/p>\n SOURCE Jack Daniel\u2019s<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Jack Daniel’s Country Cocktails will unveil the first-ever projection mapping showtruck during the LA Pride Festival in\u00a0West Hollywood\u00a0on\u00a0June 9\u00a0and 10. The mobile interactive art project, titled “#flavorsofpride”, will feature a 3-minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests will also be invited to be […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[7163,2496,7161,7160,7159,7162],"class_list":{"0":"post-13210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-do","7":"category-lifestyle","8":"tag-flavorsofpride","9":"tag-featured","10":"tag-jack-daniels","11":"tag-jack-daniels-country","12":"tag-lgbtq-diversity","13":"tag-mikalah-gordon"},"yoast_head":"\n![\"#Flavorsofpride](\"https:\/\/dailyovation.com\/wp-content\/uploads\/2018\/06\/JACK-DANIEL\u2019S-COUNTRY-COCKTAILS-DEBUTS-FIRST-EVER-PROJECTION-MAPPING-SHOWTRUCK-AT-LA-PRIDE-FESTIVAL-Photo-credit-Jack-Daniels-2.jpeg\")
Photo credit: Jack Daniel’s (PRNewsfoto\/Jack Daniel\u0092s)<\/figcaption><\/figure>\nSTAY UP TO DATE ON THE\u00a0LATEST LIFESTYLE ARTICLES HERE<\/a><\/h3>\n