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Patr\u00f3n Tequila will celebrate its versatility in cocktails this summer through a one-of-a-kind mobile cocktail experience traveling from coast to coast. The “Patr\u00f3n the Summer” tour starts at the Jacksonville Jazz Festival in\u00a0Jacksonville, FL<\/span>, where Patr\u00f3n will pop-up a highly interactive experience that allows consumers to enjoy fully-customized and locally-inspired cocktails perfectly tailored to their tastes.<\/p>\n The tour will stop at select culinary events, music festivals and more through Labor Day, pairing each region’s flavors with the latest in on-site cocktail innovation. Along with cities across the U.S., the tour will visit cities in the U.K.,\u00a0France<\/span>,\u00a0Australia<\/span>\u00a0and\u00a0Mexico<\/span>.<\/p>\n At each stop on the tour, visitors will be invited to try signature cocktails using Patr\u00f3n’s custom cocktail and digital ordering system.\u00a0 By answering a few simple questions on the interactive touchscreen, the interface will help them determine a drink perfectly suited for their palate, including a variety of summer-inspired Patr\u00f3n drinks, on-trend tiki cocktails and a custom cocktail inspired by flavors typically enjoyed in their market.<\/p>\n “Consumer demand for interesting spins on cocktails continues to grow, fueled by an ever-increasing rise in out-of-the-box creativity from bartenders and even the amateur mixologist at home using local ingredients and flavor inspirations,” said\u00a0Lee Applbaum<\/span>, Global CMO, Patr\u00f3n Tequila. “<\/em><\/p>\n At Patr\u00f3n, we’ve recognized that demand and created the ‘Patr\u00f3n the Summer’ tour to show spirits aficionados across the globe how our tequila’s versatile flavor profile enhances the summer drinks they may typically reserve for spirits like gin, rum or vodka. In using a variety of classic and custom cocktails inspired by seasonal and region-specific taste preferences on tour, we look forward to showing drinkers how they can shake up their summer drink repertoire using tequila this summer.”<\/em><\/p><\/blockquote>\n With a cocktail in hand, guests can also check out the “Patr\u00f3n the Summer” House on-site, which includes a virtual reality experience that transports guests to the Hacienda Patr\u00f3n distillery in\u00a0Jalisco, Mexico<\/span>, where they’ll take a tour through how Patr\u00f3n Tequila is made.<\/p>\n Following their journey, those looking to cool off and capture share-worthy moments can enjoy the Bicycle Bar featuring Patr\u00f3n ice pops, or the Splash Room, where a dynamic photo experience creates a memorable takeaway for fans to share on social media.<\/p>\n For Patr\u00f3n Tequila enthusiasts who cannot attend one of this season’s events, Patr\u00f3n is making it easy to “Patr\u00f3n the Summer” and learn new cocktail recipes at home.\u00a0 The Patr\u00f3n Bot-Tender, a chatbot bartender service available via \u00a0PatronTequila.com<\/a>,\u00a0Facebook Messenger<\/a>\u00a0and\u00a0Twitter direct message<\/a>, will connect users with the cocktail prowess and expert recommendations of Patr\u00f3n’s own mixology team:\u00a0David Alan<\/span>\u00a0and\u00a0Stephen Halpin<\/span>.\u00a0 Users will be able to converse with the Bot-Tender and receive custom summer cocktail recommendations depending on their environment and taste preference at any given moment.<\/p>\n Each event and at-home integration is an extension of the Patr\u00f3n Cocktail Lab, a feature on Patr\u00f3n’s website.\u00a0 Patr\u00f3n Cocktail Lab is a library of hundreds of different recipes developed by Patr\u00f3n’s in-house team, as well as bartenders around the world.\u00a0 Thanks to an interactive interface, Patr\u00f3n Cocktail Lab tailors recommendations to each visitor to the site.<\/p>\n Consumers 21 and over can visit Patr\u00f3n Cocktail Lab and find recipes for new and classic cocktails, and everything in between.\u00a0 For more details on how to “Patr\u00f3n the Summer” with unique cocktail recipes and where you can find Patr\u00f3n throughout the country, please visit\u00a0PatrontheSummer.com<\/a>\u00a0and\u00a0PatronTequila.com<\/a>.<\/p>\n SOURCE Patr\u00f3n Tequila<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Patr\u00f3n Tequila will celebrate its versatility in cocktails this summer through a one-of-a-kind mobile cocktail experience traveling from coast to coast. The “Patr\u00f3n the Summer” tour starts at the Jacksonville Jazz Festival in\u00a0Jacksonville, FL, where Patr\u00f3n will pop-up a highly interactive experience that allows consumers to enjoy fully-customized and locally-inspired cocktails perfectly tailored to their […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[2496,7094,7095,7096,4009],"class_list":{"0":"post-13157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-do","7":"category-lifestyle","8":"tag-featured","9":"tag-patron","10":"tag-patron-tequila","11":"tag-patron-the-summer","12":"tag-tequila"},"yoast_head":"\nSTAY UP TO DATE ON THE\u00a0LATEST LIFESTYLE ARTICLES HERE<\/a><\/h3>\n
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