{"id":12792,"date":"2018-05-04T13:10:28","date_gmt":"2018-05-04T20:10:28","guid":{"rendered":"https:\/\/dailyovation.com\/?p=12792"},"modified":"2018-05-04T13:10:28","modified_gmt":"2018-05-04T20:10:28","slug":"harmon-brothers-moves-bathroom-living-room","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2018\/05\/04\/harmon-brothers-moves-bathroom-living-room\/","title":{"rendered":"Harmon Brothers Moves from the Bathroom to the Living Room"},"content":{"rendered":"
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Harmon Brothers<\/a>, the\u00a0Provo<\/span>-based social media ad agency behind the most viral ad in internet history, has earned national headlines and 300 million+ views\u00a0\u00a0<\/b>for its social blockbusters such as\u00a0Squatty Potty, FiberFix, OraBrush, Poo Pourri, ChatBooks Purple,\u00a0<\/i>and many other hits.<\/p>\n This week, the renowned spotmakers rolled out another soon-to-be-viral sensation, featuring\u00a0ZEROREZ<\/a>, which sells sustainable, safe solutions to clean carpets, upholstery, tile, and other surfaces.<\/p>\n “We knew that our revolutionary product required a revolutionary ad campaign to tell this story, that’s why Harmon Brothers was our choice from day one. They took three unique bathroom products from obscurity to household names, and we were confident they could do the same for Zerorez. <\/em><\/p><\/blockquote>\n The result is magical,” said\u00a0Chris Carson<\/span>, Director of Marketing. <\/b><\/p>\n “<\/b>The storyline is brilliant: Anyone who has tried to keep carpets clean knows it can sometimes feel like a drama that never ends. It’s so watchable and hilarious you may forget we’re solving your problem at the same time, and we can’t wait to see the response to this campaign.”<\/em><\/p><\/blockquote>\n You’ll Never Use Soap to Clean Your Carpets Again After You Watch This Video<\/i>,<\/strong> which mimics a Latin soap opera, follows the tormented relationship between a woman and her carpet, which she cannot keep clean through traditional methods. It is not until Zerorez appears that she is able to find a solution to stains, dirt and other unwanted particles, such as dog hair.<\/p>\n Unlike traditional carpet cleaning companies that use soaps, detergents, and harsh chemicals, Zerorez uses its patented Powered Water\u00ae<\/sup>\u00a0which is simply water that has been electrolyzed. It cleans like soap, but is safe enough to drink. And best of all, it doesn’t leave nasty, soil-attracting residue.\u00a0 In the end, the homeowner finds a way to fall in love with her carpet again!<\/p>\n CREDITS<\/b><\/p>\n Agency: Harmon Brothers Client: Zerorez SOURCE: Harmon Brothers<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Harmon Brothers, the\u00a0Provo-based social media ad agency behind the most viral ad in internet history, has earned national headlines and 300 million+ views\u00a0\u00a0for its social blockbusters such as\u00a0Squatty Potty, FiberFix, OraBrush, Poo Pourri, ChatBooks Purple,\u00a0and many other hits. This week, the renowned spotmakers rolled out another soon-to-be-viral sensation, featuring\u00a0ZEROREZ, which sells sustainable, safe solutions to […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2499],"tags":[2496,6765,6767,6768,6766],"class_list":{"0":"post-12792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-do","7":"category-entrepreneur","8":"tag-featured","9":"tag-harmon-brothers","10":"tag-soap-video","11":"tag-squatty-potty","12":"tag-zerorez"},"yoast_head":"\n\n
\nAgency Creative Director:\u00a0Daniel Harmon<\/span>
\nAgency Managing Director:\u00a0Benton Crane<\/span>
\nDirector of Accounts:\u00a0Gavin Bentley<\/span>,\u00a0Theron Harmon<\/span>
\nProducer:\u00a0Katie Schwarz<\/span>
\nWriters:\u00a0Jonny Vance<\/span>,\u00a0Whitney Meek<\/span>,\u00a0Kellen Erskine<\/span>
\nDirector:\u00a0Kaitlin Snow<\/span>
\nCreative Director\/Co-Director:\u00a0Shane Rickard<\/span>
\n1st AD: Willem Kampenhout
\nUPM\/Project Manager:\u00a0Tiffani Barth<\/span>
\nZerorez:\u00a0Johnny Beehner<\/span>
\nHomeowner:\u00a0Kelly Vrooman<\/span>
\nCarpet:\u00a0Will Rubio<\/span>
\nDirector of Photography:\u00a0Tyler Stevens<\/span>
\n1st AC:\u00a0Jameson Dressen<\/span>
\nGaffer:\u00a0Matt Long<\/span>
\nKey Grip:\u00a0Josh Contor<\/span>
\nEditor:\u00a0Kaitlin Snow<\/span>
\nScript Supervisor:\u00a0Jonah Rindlisbacher<\/span>
\nVisual Effects Supervisor:\u00a0Nick Ritter<\/span>
\nDigital Effects:\u00a0Tyler Stevens<\/span>,\u00a0Josh Badger<\/span>,\u00a0Bryson Alley<\/span>
\nGraphic Design:\u00a0Brett Crockett<\/span>\u00a0&\u00a0Mike Henderson<\/span>
\nProduction Sound:\u00a0Bryan Densley<\/span>
\nSound Design:\u00a0Kenny Amacher<\/span>
\nBehind The Scenes:\u00a0Sam Loveland<\/span>\u00a0&\u00a0Braden Storrs<\/span>
\nProduction Assistants:\u00a0Mario Deangelis<\/span>,\u00a0Matt Siemers<\/span><\/p>\n
\nCEO:\u00a0Shawn Moon<\/span>
\nDirector of Marketing:\u00a0Chris Carson<\/span>
\nCo-Founder:\u00a0Gaylord Karren<\/span>
\nCo-Founder:\u00a0Jim Stone<\/span>
\nVice President:\u00a0Bill Shupe<\/span>
\nGeneral Manager, SLC:\u00a0Jake Stone<\/span><\/p>\n