{"id":12510,"date":"2018-04-20T12:13:42","date_gmt":"2018-04-20T19:13:42","guid":{"rendered":"https:\/\/dailyovation.com\/?p=12510"},"modified":"2018-04-20T12:14:13","modified_gmt":"2018-04-20T19:14:13","slug":"1-hotels-launches-earth-day-every-day-campaign","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2018\/04\/20\/1-hotels-launches-earth-day-every-day-campaign\/","title":{"rendered":"1 Hotels Launches Earth Day Every Day Campaign"},"content":{"rendered":"

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1 Hotels, a mission-driven, nature-inspired luxury lifestyle brand with locations in\u00a0Manhattan<\/span>,\u00a0Brooklyn<\/span>\u00a0and South Beach today announced the launch of its’\u00a0Earth Day Every Day\u00a0<\/i>campaign,\u00a0<\/i>a year-long initiative that will include activations across all properties focused on raising awareness of environmental issues, specifically around saving our shores.\u00a0 These programs will also be a fundamental part of the soon-to-open 1 Hotel properties in West Hollywood, Cabo, Sunnyvale &\u00a0Sanya (China)<\/span>. These initiatives are a testament to the fact that sustainable choices and celebrating the planet are brand priorities.<\/p>\n

The campaign to save our coasts is focused on creating awareness of issues such as off-shore drilling, rising sea levels, beach pollution and other human activities that threaten the coasts where many 1 Hotels are located.\u00a01 Hotels is working with the NRDC to help guide advocacy efforts.<\/p>\n

“This brand movement supports our commitment for 1 Hotels to not be another hotel brand, but a cause and a platform for change that encourages consistent conversation and action,” said\u00a0Barry Sternlicht<\/span>, Chairman and CEO of Starwood Capital Group, creator of the 1 Hotels brand. “Our goal is to be a living laboratory for sustainable living, to incite urgency, and be an example for change amongst our esteemed clientele, the industry and the world. It is 1 world.”<\/em><\/p>\n

“Our team members are especially excited\u00a0to be part of the first ever advocacy\u00a0campaign spearheaded by a hospitality brand,” said\u00a0Arash Azarbarzin<\/span>, President, SH Group.\u00a0“We are\u00a0continuously dedicated to the 1 Vision and\u00a0its<\/span>\u00a0larger purpose to move the mission forward amongst our team, guests and the larger community.”<\/em><\/p><\/blockquote>\n

Earth Day Every Day\u00a0<\/i>consists of several brand wide initiatives including a Phone2Action campaign, a speaker series with advocate guest talks and sustainability screenings, establishing Earth advocates amongst our highly engaged team members, a Save Our Shores (SOS) package, statement T-Shirts & a letter writing campaign.<\/p>\n

STAY UP TO DATE ON THE\u00a0LATEST LIFESTYLE ARTICLES HERE<\/a><\/h3>\n

Phone2Action:<\/b>\u00a01 Hotels will use the Phone2Action platform to provide a digital space where activism can thrive.\u00a0Through action centers situated in each 1 Hotel lobby the community and guests can educate themselves about various environmental issues, including those in their hometown.<\/p>\n

Once a person selects the cause on which they’d like to engage, they can easily use email, phone or social media to contact their federal, state and local legislators.\u00a0This technology offers an opportunity for the 1 Hotels community to engage on issues they care about and become agents of\u00a0change.<\/p>\n

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Speaker Series:<\/b>\u00a0Each property will host events and talks led by innovators and thought-leaders.\u00a0 Scheduled events include:<\/p>\n