Bliss – the brand that stands for unapologetic happiness – introduces a total brand relaunch with fresh new designs, and 39 innovative formulations at lower price points at Target, Ulta and Blissworld.com. The world-leading spa brand is shaking up the beauty aisle by making it easier and more affordable than ever before to find your bliss with spa-powered, innovation-driven formulations and products.
“We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations,” says CEO, Meri Baregamian.
“We’ve always known that the key to unlocking outer beauty is inner joy. So, we’ve listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford.”
This helped the brand nail down its goal – to democratize the skincare industry by making premium-quality, leading-edge products that are accessible and affordable. Come March, Bliss will – overnight – be available in 2,900 locations across the U.S. at prices that work for every budget.
The brand is proud to say that the full product collection is 100% cruelty-free, and blissfully free from the “bad stuff” – parabens, phthalates, SLS, SLES, and more. “We know the importance to our consumer of how the product is made and what’s in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways,” says Baregamian.
“Bliss has also adopted a modernized look and feel with more cohesive and streamlined packaging, which will make it easier for the shopper to navigate. Our pipeline is aggressive; we have over 100+ amazing, experiential formulations in the works and are adding more every month based on the latest innovations.”
The launch lineup includes iconic cult favorites like Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser as well as new spa-powered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow Mask and Makeup Melt Gentle Jelly Cleanser, all of which consumers will also be able to experience as part of the new Bliss Spa menu debuting this spring.
The line will be available at Target and Ulta stores/online, as well as Blissworld.com in March 2018 with costs ranging from $10 to $30.
A division of Steiner Leisure Limited, Bliss is a global iconic skin wellness brand and purveyor of unapologetic happiness. Founded in 1996 with a single New York City spa that ignited a modern skincare revolution, Bliss continues to deliver transformational results through leading edge, spa-powered products available at accessible prices nationwide and online, and Bliss branded spas globally. With a true belief that inner happiness unlocks outer beauty, Bliss offers products that are 100% cruelty-free and blissfully free from parabens, phthalates, SLS, SLES and more.