Cumulus Media expanded its longstanding support of St. Jude Children’s Research Hospital® in December, raising more than $1 million and facilitating St. Jude’s new, first-time foray into the classic rock radio station format.
The National Cumulus Event encouraged radio listeners to pledge $20 per month to become “Partners In Hope” with St. Jude, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
Cumulus Media added more than a dozen classic rock and classic hits stations to several country, gospel and urban adult contemporary outlets already supporting St. Jude and the fight against childhood cancer.
This year’s National Cumulus Event, with its first-time expansion into the classic rock genre, was a clear success. However, Cumulus stations have long been dedicated advocates and supporters of the St. Jude mission, helping to ensure that patients and families never receive a bill from St. Jude for the cost of treatment, travel, housing or food.
“Cumulus’ main charge is to serve the communities in which we broadcast,” said Mike McVay, Executive Vice President of Programming and Content for Cumulus Media. “Sharing St. Jude’s message of hope is one of the best ways to do this because the work of the hospital is helping to save kids’ lives everywhere.”
“Cumulus Media radio station broadcasts and on-air personalities reach millions of people every day in communities across the country – and we’ve found that many of the same people who are Cumulus radio station listeners are also generous supporters of the lifesaving mission of St. Jude Children’s Research Hospital,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We cannot thank the Cumulus Media team and their listeners – our donors – enough for their dedication to the St. Jude mission of finding cures for children fighting cancer and other life-threatening diseases.”
Participating Cumulus Media radio stations included: Dallas, Savannah, Atlanta, Knoxville, Memphis, San Francisco, Stockton/Modesto, Cincinnati, Toledo and Indianapolis.
KLOS in Los Angeles, which airs its St. Jude Rocks event February 7-8, is rescheduling due to the station’s efforts to support Southern California fire fighters in recent weeks.
In addition to the radio event, more than 80 country artists supported the St. Jude ‘This Shirt Saves Lives’ campaign. The social media push and on-air promotion through Country Cares radio partner stations attracted thousands of new Partners In Hope and sustaining donors in support of the life-saving research and treatment being done at St. Jude. Artist and donor social posts can be viewed at www.thisshirtsaveslives.org.