Honda is back with ‘Happy Honda Days’ using augmented reality to help deliver the “Ultimate Get Well Card”, a mystical card filled with messages from well-wishers around the US and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC).
Honda recreated an actual CHOC hospital room into an augmented reality winter wonderland in order to help bring to life crowdsourced messages from well-wishers to be seen by young patients through an iPad, held in a custom designed holder, triggering a wintery augmented reality experience.
“Sending warm wishes to others is one of the best traditions of the holiday season and through a little Honda innovation we’re using augmented reality to send messages that will brighten the lives of young patients at Children’s Hospital of Orange County,” said Susie Rossick, Assistant Vice President, Honda Marketing.
To give the children at CHOC an opportunity to hear from well-wishers, Honda pushed out a short holiday-themed video in September inviting fans to leave get well wishes via Facebook and Instagram. Honda received hundreds of messages with chosen messages which were loaded on the virtual card, along with personalized videos from hospital staff.
In the “Ultimate Get Well Card”, children see their name personalized on the front of the card, which then opens to reveal the contents on paper that come to life and fills the room.
As the child plays with the card, the photos float forward and flip over to reveal heartwarming content. Using both text and embedded video, the aim is to surround the child with authentic and sincere holiday messages.
An online film was produced from the experience, which is available on Honda’s social channels: (https://www.youtube.com/watch?v=nVfCiBPkaW4).
For every Facebook “Like” or “Love” of the video, Honda will donate $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF), which is Honda’s charity for more than 26 years.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.
In addition, Honda has been developing automobiles in America for over 35 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.