Marriott Int. Will Debut 40 Luxury Hotels Across 8 Luxury Brands In 2018
Marriott International, Inc. recently announced the company is set to open about 40 luxury hotels in 2018 as they continue to cater and drive their attention to a new affluent traveler, offering an unmatched assortment of transformative travel experiences.
Providing globetrotters with a unique and global perspective and an unmatched portfolio of eight distinct luxury brands, Marriott International Luxury Brands include world-renowned hospitality iconic hallmarks:
- The Ritz-Carlton
- Ritz-Carlton Reserve
- St. Regis, W Hotels
- The Luxury Collection
- And JW Marriott
With an unequaled network of landmark hotels and resorts in 60 countries today, Marriott International is scheduled to enlarge its luxury footprint yet further with 200 hotels in the development pipeline, representing 25 new countries, from Iceland and Nepal to Cuba and the Philippines.
“From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable and allows us to surpass the expectations of our guests around the globe,” said Tina Edmundson, Global Brand Officer, Marriott International. “We see luxury as a launch pad for self-actualization, with bucket lists evolving from where you want to go to who you can be.
With data showing a global shift in perception around luxury, we are uniquely positioned to provide personalized and truly differentiated experiences that resonate with this next-generation jetsetter.”
Personalized Fulfillment Is The NOW of Luxury
A global luxury study administered in partnership with Skift, the biggest travel industry intelligence platform, disclosed that the number one priority for luxury travelers is centered around transformative travel and authentic experiences that provide a new perspective on the world.
“Today’s global luxurian defies traditional stereotypes, moving far beyond the antiquated notion of ‘time’ being the ultimate luxury.
Our guests are on a journey towards personal fulfillment, seeking meaningful and purposeful travel experiences that speak to their inner, idealized selves. Whether that be creating a signature dish at The Ritz-Carlton, Grand Cayman’s Culinary Studio, prioritizing wellness by tapping into on-demand fitness with JW Marriott’s Behind the Barre program, recharging in an over-water villa at The St. Regis Maldives or exploring one of the world’s most energetic cities through a W Insider.”
With a new lens on luxury and focus on the fast-evolving expectations and aspirations of the global traveler, Marriott International elevates travel with highly contextualized, nuanced brand experiences that signal the future of luxury. “Access is the new authentic, and our brands are portals to diverse cultures and one-off travel moments,” said Edmundson.
The Luxury Landscape in 2018 Defined by the Ritz-Carlton and St. Regis Hotels & Resorts
The Ritz-Carlton, the iconic hospitality brand with 94 hotels in 31 countries, will continue to set the standard in luxury in 2018. Known for creating memorable experiences, the brand recently celebrated the opening of The Ritz-Carlton Hotel de La Paix, Geneva and in 2018 is slated to debut six exciting locations, including China’s scenic Jiuzhaigou Valley.
In addition, 2018 will also see renovations of prioritized properties including The Ritz-Carlton, Berlin and The Ritz-Carlton, Istanbul.
St. Regis Hotels & Resorts, with 42 hotels in 21 countries today, is scheduled to celebrate the renovation of The St. Regis Rome in 2018, as well as openings in destinations like Cairo and Amman. This follows recent debuts, including The St. Regis Shanghai Jingan and The St. Regis Astana.
Luxury Rebel W Hotels Spins Grand Global Footprint
Set to reach 75 hotels by 2020, W Hotels skillfully balances the power of a global brand with the relevance and personality of a local insider. In 2017, the legendary lifestyle brand electrified the skyline with the premiere of W Shanghai – The Bund, and debuted the next generation of boundary-pushing design in the United States with W Bellevue.
Defined by visionary design, eccentric fashion and thumping music programing, W Hotels sits alongside luxury, not confined by it. 2018 will be a year of unprecedented growth for the brand with 8 hotels set to open, ranging from Tel Aviv and Dubai to Brisbane and Panama City.
EDITION Set to Reach 20 Properties by 2020
With seven new properties set to launch across three continents, and a handful more in the works, 2018 will mark a critical moment for EDITION. Created through a ground-breaking partnership between boutique hotel creator and innovator Ian Schrager and Marriott International, the EDITION brand is slated to grow exponentially from a collection of four to eleven properties by the end of 2018.
Following The Sanya EDITION’s launch in December 2016, EDITION’s Asian presence is scheduled to expand with two additional properties launching in Shanghai and Bangkok in 2018. In addition, the brand’s second and third European hotels are set for launch in Bodrum and Barcelona.
EDITION will launch its first outpost in the Middle East in Abu Dhabi, whilst EDITION’s plans to increase its US presence with two properties located in New York’s Times Square and West Hollywood.
The Luxury Collection Embodies Experiential Travel
A rapidly growing ensemble of 102 hotels in more than 30 countries around the world, The Luxury Collection takes guests on journeys to the world’s most inspiring places, enhancing and transforming modern global travel with real authentic and indigenous experiences.
The Luxury Collection is set to debut 10 properties next year in captivating locations that span the globe, including Los Cabos, Savannah, Vail and Okinawa.
JW Marriott Expands Global Footprint and Breathes New Life into memorable properties Inspired by its iconic and reputable brand, JW Marriott is a brand committed to cultivating enriching experiences for guests seeking approachable, modern luxury.
With 79 hotels and resorts today in nearly 30 countries, including the most recent openings of JW Marriott properties in Vancouver, Jaipur and Phu Quoc, an island oasis off the coast of Vietnam, JW Marriott is looking forward to yet another milestone year with openings slated for 2018 in Nashville and the Maldives.
About Marriott International, Inc.
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encircles a portfolio of more than 6,400 properties in 30 leading hotel brands spanning 126 countries and territories. Furthermore, Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world.
Additionally, Marriott also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.