World AIDS Day Turns (RED) With A Variety Of Ways To Shop & Fight AIDS

SHOPATHON RED | Amazon Red | Fight Aids

SHOPATHON RED | Amazon Red | Fight Aids

This World AIDS Day and through the holidays, the (RED) Shopathon is filled with a variety of thrilling ways for individuals to shop (RED), fight AIDS and save lives.

From with incredible gifts that give back with every purchase, to completely winnable celebrity experiences with: U2, Charlize Theron, Sean “Diddy” Combs and Reese Witherspoon on, every single dollar raised during the (RED) Shopathon will be matched by The Bill & Melinda Gates Foundation, up to $15 million.

For the third year in a row, Jimmy Kimmel launched the (RED) Shopathon with a star-packed Jimmy Kimmel Live! (RED) Special. Joined by Bono, Chris Martin, Kristen Bell, Sean “Diddy” Combs, Sean Penn, Ashton Kutcher, Bryan Cranston, DJ Khaled, Rita Wilson and others, the show featured comedy, interviews and closed with a memorable musical finale.

There are a handful of ways to support (RED)’s fight this World AIDS Day, including:

  • Through December 31, shop more than 150 brilliant (RED) products which help raise money for the Global Fund to help fight AIDS – including fashion, cosmetics, kitchen goods, tech and more –  at or via the Amazon App. Giving a helping hand with some ‘unusual’ shopping questions, Bono,  Kumail Nanjiani, Julia Roberts, Olivia Wilde and Chrissy Teigen appear in special ‘(RED) holiday shopping FAQ’ video. As the Official Payment Provider of the (RED) Shopathon, Bank of America will donate 30 cents for every dollar spent on up to December 31, up to $1.5 million.
  • For as a little as a $10 donation to fight AIDS at, fans can enter to win outstanding experiences including play mini golf with U2’s Bono, The Edge, Adam and Larry, getting you’re a** kicked by Charlize Theron at a workout session, hitting the red carpet with Reese Witherspoon at the premiere of ‘A Wrinkle In Time’ or even joining Sean “Diddy” Combs on set at ‘The Four’ on Fox… and if the winner is exceptionally good he’ll even change their name!
  • This World AIDS Day, Apple celebrates an extraordinary year of giving with over $30 million raised to fight AIDS in 2017. Over the past 11 years of partnership with (RED), Apple has contributed over $160 million to the Global Fund. To mark World AIDS Day week, 400 Apple stores will feature a red Apple logo, and for every Apple Pay transaction made at a retail location, online or in-app, Apple will make a $1 donation to the Global Fund.