Coastal Salt & Soul Gets Acquired By Celebrate Beauty Brands, LLC

Celebrate Beauty Brands Coastal Salt and Soul

Celebrate Beauty Brands Coastal Salt and Soul

Coastal Salt & Soul, the award-winning, holistic bath & body company which produces sea-to-skin body care products including a very liked collection of butters, creams, and scrubs; announced today it has been bought out by Celebrate Beauty Brands, LLC, a newly formed subsidiary of Beauty Partners, LLC. Effective instantly, the brand’s corporate office will relocate to Hauppauge, New York.

Under the direction and guidance of industry veterans and experts Bruce Kowalsky and Barry Shields, the acquisition will help be a catalyst to the growth of the brand in the specialty bath & body category through a strategic expansion of North American and Global distribution.

Brand creator Alisa Marie Beyer will still remain as Chief Innovation Officer. Additionally, Beyer will also stay on as a minority owner, as well as early investors Fredrick Fogelman and Teresa Shultz Fogelman.

Coastal Salt & Soul, which includes a wide range of body butters, sugar scrubs, soufflé hand creams, bubble bath, body wash, and limited-edition hand-poured and botanically scented candles, was founded in 2015 by entrepreneur Alisa Marie Beyer.

Inspired by her love of the sea and the lifestyle of living by the ocean, Coastal Salt & Soul’s mission is to bring a small slice of beachside living into the homes of women all over the world.

When regarding the acquisition, Beyer stated:

“I’m confident that this sale is the single best path to provide Coastal Salt & Soul with the necessary resources to continue to fund and scale the business as it enters its next phase of growth,” said Alisa Marie Beyer.

Celebrate Beauty Brands is extremely well positioned to build on our already strong momentum and incredible consumer loyalty through increased customer wins and new retailer partnerships.

Bruce and Barry are industry superstars with a deep understanding of the beauty space, with hugely successful launches of several iconic products under their belts, including the Defy & Inspire nail brand at Target, and the first at-home gel manicure system, Red Carpet Manicure. They share the same vision as my team and me for the future of Coastal. The brand is set for amazing things.

In three short years, Alisa has created a superstar brand,” remarked Barry Shields, co-founding partner of Beauty Partners, LLC. “Regularly selling out of top performing SKUs, obtaining numerous consumer and industry awards, Coastal is the exact opportunity we were looking for in the luxury beauty space.

They have established a robust retail presence at QVC, as well as their own branded webstore, and with over 300 spas and boutiques. We are eager to get started.”

With Coastal’s existing portfolio of hugely popular butters, hand creams, and scrubs, as well as the development of new products and scents, we anticipate 2018 revenues between $15 – $20 million” observed Bruce Kowalsky, co-founder of Beauty Partners, LLC.

Together with Alisa and the rest of the team, we’re ready to start product development and innovation on new SKUs and consumer offerings.”

For more information on Coastal Salt and Soul, or to purchase their products, please visit their website at:

About Coastal Salt & Soul

Coastal Salt & Soul is a holistic bath & body company dedicated to healthy, hydrated skin. Known as award-winners in the bath & body products, they give solutions for healthy skin with aromatherapy scents to de-stress the mind and lift the spirit.  

Infused with only the most skin-loving ocean ingredients and coastal botanicals the products holistically nourish the body from chin-to-toe. The sun-drenched, laid-back California lifestyle is our muse, and healing ocean ingredients our science.

About Celebrate Beauty Brands, LLC

Celebrate Beauty Brands is a newly formed partnership with Beauty Partners LLC, an exclusive manufacturing, sales and marketing company for prestige and mass beauty.

The new company has been formed to exclusively manage the Coastal Salt & Soul brand. Beauty Partners will retain majority ownership in the new company Celebrate Beauty Brands.