Kmart ‘Giving Hat’ Benefits 10 yrs of St. Jude Children’s Research Hospital


Giving back this holiday season is easy thanks to Kmart’s long-standing collaboration with St. Jude Children’s Research Hospital. Kmart is bringing back The Giving Hat along with a suite of other special gifts to benefit this charitable organization. These symbols of support will drive awareness and raise money to help in the fight against childhood cancers and other life-threatening diseases.



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Cancer is diagnosed in approximately 175,000 children under the age of 14 every year, and thanks to ground-breaking research and therapies, more than 80 percent of U.S. childhood cancer patients are now long-term survivors. Kmart’s participation in the St. Jude Thanks and Giving campaign helps ensure that no patient receives a bill from St. Jude for treatment, travel, housing or food. Kmart shoppers and associates have given back through the purchase of limited edition gifts and in store donations since 2006 – making Kmart the No. 1 supporter of St. Jude with more than $92.8 million raised over the past decade.

“In our 10th year of partnership, we are thankful and humbled to support St. Jude in its mission of finding cures and saving children,” said Alasdair James, Kmart president. “Kmart’s customers and associates are constantly inspired by the patients, families and medical staff at St. Jude and our commitment is fueled by their determination, love and unbelievable courage that they exude every day. If you would like to join us in supporting this endeavor, please go to or visit us in store to make a donation. Together we really can defeat childhood cancer.”

This year, Kmart presents five exclusive products that will benefit St. Jude and are perfect for gifting this holiday season:

  • 2016 The Giving HatA fashionable, one-size fits all, beanie-style winter hat, embroidered with a message inspired by St. Jude patients, #LOVE.
  • 2016 Holiday Bear Ornaments: Collectible holiday keepsake ornaments available in two colors, pink and blue, are inscribed with “2016” to commemorate this year’s ornament style.
  • “Glow Green for St. Jude” Light BulbSmall gestures can make a big impact. With this LED lime green bulb, change a light at the office or at home to drive awareness of the powerful mission of St. Jude.
  • St. Jude Bear Necklace and EarringsLimited edition necklace and earrings that feature the St. Jude signature Bear are an elegant way to show support for the children and families at St. Jude. (Necklace and earrings sold separately.)

A portion of the proceeds for each of these items will be donated to St. Jude, adding to the millions of dollars Kmart stores are raising this holiday season.* All items are available exclusively at Kmart and now through Dec. 24 or while supplies last.



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Kmart shoppers can also donate in stores through a $1$5 or $10 add-on program at check-out in all Kmart stores or online at

“Kmart is an incredible partner to St. Jude Children’s Research Hospital,” said Marlo Thomas, national outreach director for St. Jude Children’s Research Hospital. “As a result of their incredible employees and Shop Your Way members they have raised more than $92 million to date for the St. Jude mission, more than any other company in the history of St. Jude. Those funds enable our doctors and scientists to continue to pursue lifesaving research and treatments while allowing us to keep my father’s founding promise that no family ever pays St. Jude for anything – not for treatment, travel, housing or food.”

*Kmart will donate $1 from the sale of The Giving Hat, 2016 holiday bear ornaments and Glow Green light bulb and will donate $5 from the sale of the bear jewelry items to St. Jude Children’s Research Hospital between 11/8/16 – 12/31/16 with a minimum guaranteed donation of $50,000 to St. Jude from The Giving Hat, $100,000from the 2016 holiday bear ornaments, $25,000 from the Glow Green light bulb and $50,000 from the bear jewelry.