GameCo, Inc., creator of the world’s first skill-based video game gambling machines (VGM), announces today that it will debut its product on casino floors by Fall of this year at Caesars Entertainment resorts in Atlantic City, New Jersey, which include Caesars, Harrah’s Resort and Bally’s Wild Wild West. The premier game, titled “Danger Arena” is a first-person action video game in which player skill determines the payout.
“It’s tremendously exciting to be first-to-market in an industry effort to attract the next generation of players to the casino floor, and we’re thrilled to be launching with Caesars Entertainment in Atlantic City,” said Blaine Graboyes, CEO and co-founder of GameCo. “Together with Caesars Entertainment we’re planning an historic rollout and marketing campaign that provides gamers with the opportunity to gamble playing video games at the casino,” added Graboyes.
GameCo and Caesars Entertainment share a vision to create a destination for the future of casino customers, combining the entertainment, engagement and excitement of video games, esports and gambling. Caesars Entertainment will feature 21 gaming positions in high traffic, prominent locations in all three properties, with three triple-unit carousels at Caesars, two at Harrah’s Resort and two at Bally’s Wild Wild West. With this launch, GameCo is expected to deliver the world’s first introduction to skill-based video game gambling when the games hit casino floors.
“Caesars Entertainment is thrilled to be the first to offer the world’s first skill-based video game gaming machines here in Atlantic City at Caesars, Harrah’s Resort and Bally’s,” said Kevin Ortzman, President of Caesars and Bally’s, and Rick Mazer, President of Harrah’s Resort, in a joint statement. “GameCo’s launch this Fall at all three properties will continue to evolve our signature brands of gaming and entertainment, and further position us as a destination of choice for both loyal customers, and the next generation of customers alike.”
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GameCo’s proprietary VGM is an arcade-style video game cabinet and controller. Each VGM features a single-player game, generally 60-90 seconds to play, adapted from top console, PC and mobile developers. The patented VGM gambling platform allows a player’s skill in popular video games to determine the payout and winnings, while maintaining the same casino economics as slot machines. Game genres such as action, adventure, sports, racing, fighting, platformer and casual games will soon be prominent as casinos adapt to GenX and Millennial gamers who grew up playing video games.
GameCo committed to New Jersey as the first market to launch its VGM, and plans to be in a number of additional gaming jurisdictions within the next six months.