Dickinson Brands, the world’s leading distributor of Witch Hazel-based skin and personal care, has teamed up with Keep America Beautiful to help support the nonprofit organization’s National Planting Day initiative. Kicking off on September 10, 2016, Dickinson Brands will donate 100 Witch Hazel pollinator gardens to local Keep America Beautiful affiliates in communities across the country where Witch Hazel is native.
A national call-to-action designed to mobilize Americans to support local ecosystems, National Planting Day encourages Americans to get involved by planting native species in their local communities. The country wide initiative celebrates the critical nature of native plants and trees in enhancing biodiversity and rebuilding ecosystems, while also transcending aesthetic appeal to local, public spaces for residents and visitors to enjoy. National Planting Day is a fall initiative of Keep America Beautiful’s Great American Cleanup, the nation’s largest community improvement program.
As part of the initiative, Dickinson Brands will be donating Witch Hazel pollinator gardens to communities in need. As a native plant to New England and eastern North America, American Witch Hazel is one of the only plants that flower in late autumn. After spring and summer flowers have withered away, American Witch Hazel is noted to be one of the last forages for honey bees and other pollinators who are in need of pollen during winter months. The donation of Witch Hazel pollinator gardens on National Planting Day will provide these pollinators with pollen to gather and store in the winter months when pollen is not readily available. That food source is then used in the spring to feed the first batch of baby bees and other pollinators before spring flowers bloom.
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“Planting American Witch Hazel in native regions is ideal to support pollinator health and National Planting Day activities,” said Bryan Jackowitz, President of Dickinson Brands, Inc. “Our partnership with Keep America Beautiful is the perfect fit, as it gives us the opportunity to share the nature and beauty of our core ingredient while helping to beautify communities across the country.”
“Supporting pollinator health is crucial to keeping our food chain sustainable and we’re thrilled to continue our partnership with Dickinson Brands by delivering Witch Hazel gardens to communities served by our powerful network of affiliates,” said Jennifer Jehn, President and CEO of Keep America Beautiful. “Clean, green and beautiful places are more likely to remain that way — improving the environment, reducing litter, spurring economic growth, and enhancing social health.”
As part of Dickinson’s 150 year anniversary, the brand joined forces to become the National Skincare Partner of Keep America Beautiful to support the organization’s mission to inspire and educate people to take action every day to improve and beautify their community environment. Dickinson’s strives to help beautify complexions and communities’ one step at a time by providing Refreshingly Clean Towelettes for volunteers who participate in more than 40,000 Great American Cleanup events nationwide annually. Dickinson’s continues to provide American born, hand harvested and responsibly made witch hazel skincare to support Keep America Beautiful initiatives and local activities.