Gymboree is giving parents exactly what they are looking for this school year. The kids clothing & accessories brand crowdsourced feedback from around the country and revealed today what parents want most when back-to-school shopping: style, ease and fun. In response, Gymboree has partnered with a family-favorite celebrity and beloved brands to deliver “One Big Happy Shopping Trip”—complete with new product shops, events, experiences and special shopping offers.
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“We love hearing from our customers—they inspire everything we do,” Betsy Schumacher, mom of triplets and Executive Vice President and General Manager, Gymboree said. “Shopping should always be filled with style, ease and fun. This year, with the help of some very cool friends, we are excited to turn any old shopping trip into ‘One Big Happy Shopping Trip’.”
Parents told Gymboree that they are looking for a shopping destination that offers a range of unique styles and basics that are easy to mix and match, and are kid approved! To help earn kids’ stamp of approval, actress and singer Sofia Carson, best known for her role as “Evie” on the Disney Channel original movie Descendants, will be sharing her favorite Gymboree pieces for going back to school in style. Making back to school extra cool, Gymboree is also giving fans a chance to win a virtual shopping spree with Sofia this fall. Parents can enter now through September 5, 2016.
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To make shopping even easier for busy parents, Gymboree has curated back-to-school bundles available now at Gymboree.com. Each bundle was handpicked by an expert stylist with the perfect pieces to help you check off your entire back-to-school shopping list in just a couple of clicks.
In the end, shopping should be fun! Parents want to be creatively inspired when they walk into a store. Gymboree has partnered with Brit + Co, the leading creative digital destination for women to inspire back-to-school shopping. On August 17, Brit + Co and Gymboree will co-host events at stores around the country, featuring back-to-school DIY hacks that will turn ordinary shopping into extraordinary fun—you’re invited! Visit gymboree.com/RSVP to sign up and enjoy a special shopping offer during the event.