Chronic Cellars, founded by brothers Jake and Josh Beckett in 2008, recently partnered with the SF LGBT Center for a two-month fundraising promotion that started in July. The sales incentive program gives the Center $50 for each new account opened that features Chronic wines. There is no cap on the amount of money that the Center can earn through this program.
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The mission of the SF LGBT Center is to connect its diverse community to opportunities, resources and each other to achieve their vision of a stronger, healthier, and more equitable world for LGBT people and their allies. It was their focus on community that first interested Chronic Cellars in supporting the Center.
“Chronic is all about expressing yourself, having fun, and enjoying life. We live life with that same feeling and support the right for everyone to be happy being exactly who they are,” said Jake Beckett. “It is important that everyone helps where they can. We are all in this together!”
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“We are thrilled that Chronic Cellars created this wonderful promotion to benefit the programs at the Center,” said SF LGBT Center Development Director Roberto Ordeñana. “The money earned will go directly to programs that support the most vulnerable members of our community, including youth, unemployed individuals, people seeking access to legal and health services, and those being displaced by the affordability crisis in the Bay Area.”
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In support of the LGBT community, Chronic Cellars has released a white wine named Eunice X that displays a simple back label message of “All for one, one for all.” A blend of Central Coast varietals, Chardonnay, Viognier, Roussanne and Marsanne make up this unique white wine. The suggested retail price of Eunice X is $15 and is available nationwide.
Chronic Cellars bottles a wide variety of red and white wines, and are known for their red blends. Chronic’s portfolio includes Purple Paradise (a Zinfandel, Syrah and Petite Sirah Blend), Sofa King Bueno (Syrah, Petite Sirah and Grenache blend), and Suite Petite (Petite Sirah and Syrah) along with Eunice X. All of the listed wines are included in the LGBT fundraising program that runs through the end of August 2016. One for all, and all for one.