New parents buy or receive a variety of baby bottles to try out, which can make zeroing in on the perfect bottle tough. Infant and toddler feeding brand Tommee Tippee ended parents’ search for the ultimate baby bottle with the introduction of the Ultra™ bottle earlier this year.
As a result, parents have been left with cabinets full of bottles from other brands that they’ll never use. Today, Tommee Tippee announces the Cutest Cause, an initiative to get all of those unnecessary competitor bottles into the paws of adorable baby animals.
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“With Ultra, we’ve developed a product that takes the guesswork out of choosing a bottle. Whether your primary concern is latch-on, a breast-like shape or anti-colic, Ultra solves for all needs so parents are no longer forced to make a choice. Ultra has it all, truly making it the only baby bottle parents will ever need,” said Chris Parsons, President of Tommee Tippee North America.
With Ultra as their go-to bottle, many parents now have baby bottles they no longer need. The company wants to ensure those unused bottles from other manufacturers are put to good use. For a limited time, select Ultra bottles purchased at Babies “R” Us will include a prepaid shipping label. Customers can put any unwanted competing bottle in their new Ultra box and ship directly to one of several partner zoo nurseries or sanctuaries.
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Baby animals who have been abandoned or orphaned depend on bottles to get the food and nutrition they need in their first months of life. Just this spring, three cheetah cubs were orphaned after a rare C-section at the Cincinnati Zoo and Botanical Garden. Tommee Tippee’s Cutest Cause will provide these cheetah babies, along with other nursing animals across the country, the bottles essential for feeding.
To learn more about the Cutest Cause and how you can participate, visit cutestcause.com.