Sudanese Entrepreneur, Selma Idris, Unveils The Brown Crayon Project


Selma-Idris-brown-crayon-project-entrepreneurSelma Idris is proud to introduce The Brown Crayon Project, a carefully-curated collection of hair, scalp, skin and body cleansers, conditioners, lotions, moisturizers and oils formulated with brown babies in mind.


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“My first son, Adam, developed cradle cap, like so many babies do. I sourced everything available to me in shops and online but could not find products that would help heal his scalp without drying out his beautiful hair,” said The Brown Crayon Project founder, Selma Idris. “After hearing the same from so many moms in my community, I knew it was time to fill the void.”


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With a price point starting at  $15.99 MSRP, the one-of-a-kind products will be available starting late summer 2016 on the brand’s web shop: and distributed through traditional and alternative retail outlets across the country. With a holistic approach to baby care, The Brown Crayon Project’s commitment to honest messaging and community involvement will serve as the indie-brand’s foundation.

Selma-Idris-brown-crayon-project-lotionThe brand previewed its collection Sunday, July 10th with an intimate gathering of all mom writers, makers, entrepreneurs and founders. The afternoon was hosted by ESSENCE Magazine’s Digital Fashion & Beauty Director, Julee Wilson and included a panel discussion with Latham Thomas of and Felicia Benson Walker of With Brooklyn’s skyline as the backdrop, women candidly spoke about beauty, children, sisterhood, motherhood, family and community.


To learn more about The Brown Crayon Project please visit or join the conversation on social media @thebrowncrayonproject.