Dog Haus, the celebrated gourmet hot dog, sausage and burger concept, joins forces with Chef Ilan Hall to create a unique hot dog to promote Sony Pictures and Annapurna Pictures’ highly anticipated film Sausage Party, in theaters August 12. Known for their over-the-top creations highlighting unexpected toppings and tongue-in-cheek humor, Dog Haus and Chef Hall have taken the humor of the upcoming movie and transformed it into The Naughty Dog.
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“Dog Haus has always pushed the boundaries when it comes to hot dogs, sausages and burgers, so it’s been exciting to work with the team to come up with the perfect hot dog for this collaboration,” says Hall. “There is something unexpected about an animated, R-rated movie so we knew that this dog had to be topped with something out of the ordinary!”
As a nod to the movie’s lead characters, a hot dog played by Seth Rogen and a hot dog bun voiced by Kristen Wiig, Hall came up with The Naughty Dog, featuring a spicy Polish kielbasa, spicy beer braised onions, crispy onions and horseradish mayo, all served on a grilled Hawaiian roll.
Hall has gained national recognition as the winner of season two of Bravo’s Top Chef and currently hosts Esquire Network’s hit show Knife Fight in addition to owning the Brooklyn based restaurant, Esh.
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The Naughty Dog launches July 13th and will be available throughout August at all Dog Haus stores while supplies last. Additionally, New Yorkers can get their first taste of Dog Haus, who has future plans to expand into the region, by visiting Esh restaurant, where Hall will be dishing out the special dog.
“Our goal has always been to take the humble hot dog, sausage and burger and elevate them to satisfy the adult palate,” says Partner André Vener, who co-founded Dog Haus with friends and fellow partners Hagop Giragossian and Quasim Riaz in 2010. “So this particular movie partnership to create The Naughty Dog (a grown up dog) with talented chef Ilan Hall, felt like a perfect fit to us.”