VERO WATER, a leading provider of luxury still and sparkling water to the hospitality industry, today announced the debut of the VERO WATER TOWER and a sneak-peek at the VERO+4 at the National Restaurant Show. Both systems were designed specifically to meet the needs of large independent and national accounts. VERO WATER offers exceptionally great tasting luxury still and sparkling water—on site and on demand—swiftly, profitably, and sustainably by transforming tap water through its proprietary purification system.
In just a few years, Vero has rapidly become the “water brand of choice” among a growing number of the most celebrated chefs and awarded restaurants, hotels and spas – and has expanded nationally to every major metropolitan market in the U.S.
“The traditional way consumers order bottled water on-premise is brand and price unknown, and they are typically offered ‘still, sparkling or tap’. Because our taste profile could meet the exacting standards of the most demanding chefs and is packaged in a luxury bottle, VERO WATER quickly found acceptance as a replacement for expensive imported bottled waters. What took us by surprise was just how quickly we gained massive appeal,” said David Deshe, Co-founder and President of Vero Water.
A foundation of Vero’s success is the consistently pure, crisp signature taste with a luxurious and soft mouthfeel and a light, refreshing finish. This proprietary profile preferred by chefs cleanses the palate and enables the taste of the food and wine to be at the center of the dining experience. “Our guests love the taste of Vero Water,” said Chef Dena Marino of MC Kitchen, located in the trendy design district of Miami. She added, “From a culinary perspective, Vero’s crisp and clean taste profile cleanses the palate making it an ideal accompaniment to a meal.”
VERO WATER provides greater profitability over traditional bottled water, which has a low opt-in rate by consumers on-premise. “Our research shows that 85% of restaurant patrons chose tap water because of the high cost of bottled water. By leveraging our efficiencies and reduced costs, restaurateurs are able to profitably share those savings with their guests with programs such as unlimited VERO WATER refills. This simple program has allowed clients who previously sold bottled water to less than 5% of their guests to regularly sell Vero Waterto more than 90% of their guests,” added Deshe. With a vast majority of diners requesting tap water even when at the most discerning restaurants, VERO WATER offers guests an affordable luxury trade-up. Patrons may enjoy unlimited bottles of still or sparkling Vero for a set small charge per guest. Hospitality establishments are profitable in the first month.
“Integrating Vero Water into our restaurant operation was seamless – from installation to training,” said Brian Lieberman, owner of OLA restaurant located at the Sanctuary Hotel in Miami Beach. “Switching to Vero Waterhas significantly increased the profitability of our water business versus traditional bottled water,” added Lieberman.
Every aspect of serving VERO WATER is designed to be turnkey for the hospitality industry. Providing an unparalleled level of service, Vero systems are proactively monitored and maintained, and clients are supported 24/7 by a personal concierge professional with more than five years of experience.
VERO WATER also meets the growing demands of consumers and the hospitality industry for sustainability. Transforming tap water results in a significant reduction in food miles and carbon footprint versus sourcing, bottling and transporting bottled water, often from various countries thousands of miles away from the establishment. Bottle waste is eliminated as the signature luxury VERO WATER bottles are reusable– sanitized and refilled on-premise. Beyond the luxury look, Vero bottles are created from strong annealed glass and adorned with ceramic ink to handle hundreds of washes.
VERO WATER tailors its solutions to the exact needs of clients. With a broad range of systems available, VERO WATER offers the most versatile lineup to meet all hospitality demands – from a local bistro to a multi-unit national account. VERO WATER will be showcasing at the National Restaurant Association Show (Booth #6846) in Chicago from May 21 – 24 taking place at McCormick Place.