Tom’s of Maine Maps Out New Sustainable Ice Cream Trail Across the Country


toms-maine-ice-creamReady for a taste of summer? Here’s the scoop.  To celebrate the launch of its new Rapid Relief Sensitive Toothpaste, natural oral care leader Tom’s of Maine has created a national Sustainable Ice Cream Trail. The route consists of ice cream shops in 14 different states that make ice cream or gelato with no artificial ingredients, give back to the community and source ingredients locally whenever possible.

The Sustainable Ice Cream Trail spans east to west and those suffering from sensitive teeth to cold foods and beverages don’t have to stand on the ice cream trail sidelines. New Tom’s of Maine Rapid Relief Sensitive Natural Toothpaste provides rapid relief in 60 seconds* and offers long-lasting protection with continuous use. Unlike some sensitive toothpastes that only numb the pain, Tom’s of Maine Rapid Relief seals the pathways to sensitive nerves to help seal out pain using a patented combination of arginine and calcium carbonate. It is the only toothpaste currently available in the U.S. to use this technology.

“Typically, if you have sensitive teeth, you have to skip eating ice cream,” said Lindsay McPherson, senior brand manager, oral care. “Now you don’t have to pass up one of summer’s greatest treats. We hope people will enjoy trying out the ice cream trail and supporting local small businesses along the way who think about sustainability and the community.”

So, once the sandals and sunscreen are packed for your next road trip or you just need a weekend pick-me-up, plug the following Sustainable Ice Cream Trail stops into the GPS:

The Gelato Fiasco Old Port 

Portland, ME

Toscanini’s Ice Cream  

Cambridge, MA

Blue Marble Ice Cream 

Brooklyn, NY

Honeysuckle Gelato 

Atlanta GA

Lulu’s Nitrogen Ice Cream 

Miami, FL

Fat Cat Creamery 

Houston, TX

Lick Honest Ice Creams 

Austin, TX

Black Dog Gelato  

Chicago, IL

Sweet Action Ice Cream 

Denver, CO

Sweet Republic Ice Cream 

Phoenix, AZ

Rori’s Artisanal Creamery

Santa Monica, CA

Three Twins Ice Cream 

San Francisco, CA

What’s the Scoop? Ice Cream 

Portland, OR

Cupcake Royale 

Seattle, WA

As with all Tom’s of Maine products, Rapid Relief Sensitive Toothpaste contains no artificial dyes, sweeteners or preservatives and the company does no animal testing. In addition to its sensitive teeth protection, it also offers enamel-strengthening, whitening*, cavity protection and breath-freshening benefits. The product is available at retailers nationwide for the suggested retail price of $5.99.

In an effort to care for people and the planet, Tom’s of Maine donates 10% of profits back to communities, and the Rapid Relief Sensitive Toothpaste tube is recyclable through the Tom’s of Maine TerraCycle collection program.