Things are heating up at Yandy.com with the launch of an expanded private label swimwear collection featuring the brand’s hallmark sexy, fun and edgy styles. Designed and developed by Yandy’s expert team, the sizzling swim line shows off the season’s hottest trends with fashion-forward options in unique styles and vibrant patterns.
“We are very excited about Yandy’s spring and summer 2016 swimwear featuring the quality, trends, and selection our loyal fans have come to expect from our swimwear,” says Chad Horstman, Yandy’s Founder and CEO. “Our motivation for this season was the overwhelming customer response to our capsule swim collection, and our dedication to continuously adding new, on-trend products into our assortment,” added Horstman.
“Inspirations for the swim line came from my love of the Southwest, the movie ‘Back to the Beach’ and a fun selection updated from the 80’s. Cheeky backs, vibrant colors, color blocking, tribal prints, high neck, high leg and sporty looks are part of the season’s trends. A new concept, The Designer Group, features upscale designs for more of a sophisticated customer without the high price point,” says Pilar Quintana, Vice President of Merchandising.
Ten uniquely designed groups are available in sizes small, medium and large with prices starting at $9.95 for a bottom, $12.95 for a top and $39.95 for a one-piece.
- Gypsy – Exotic and alluring
- Black and White – Bold and beautiful
- Piña – Edgy or sophisticated, there is a style for all tastes
- Tribal – Unique patterns and palates
- Designer – Upscale and sophisticated without the high price point
- Desert – Rich colors and textures
- Serape – Inspired by Yandy’s Arizona roots
- Splatter – An updated nod to the 1980’s
- Color Block – Hot combinations in popular tones
- Animals – A mix of fun and attitude!
Several groups feature bottoms that are adjustable allowing women to choose their coverage. “These are great for girls who want to change it up and speaks to our dedication to a great fit,” says Quintana.
Yandy.com also recently launched a popular Mix-n-Match bikini collection featuring 108 unique combinations, a collection of uniquely colored bikinis designed to show off team spirit, as well as an extensive line of plus-size swimwear that mixes functionality with fashion.
“The collection features styles for a range of body types and the design and fit offered are on trend with this season’s hottest looks,” added Horstman.
For more information about Yandy.com’s new collection, visit www.yandy.com.