The first of five branded spots debuted October 15 in the first-ever national collaboration between “The More You Know” and Subaru, and will air across NBCUniversal’s vast portfolio of broadcast and cable networks and digital properties. As Subaru becomes the inaugural partner of “The More You Know,” the automaker will bring its philanthropic efforts, Subaru Love Promise, together with NBCUniversal’s long-established public service initiative to further encourage pro-social involvement and community betterment.
“We are proud and excited to be the first brand to ever nationally partner with ‘The More You Know.’ Subaru prioritizes working with like-minded partners that inspire action, guided by a shared vision and core values. Through this collaboration, we hope to share a positive message and encourage people to make a difference in their community,” said Alan Bethke, Vice President, Marketing, Subaru of America.
The first public service announcement features Bravo star, Andy Cohen, who addresses the importance of giving back to the community, including pet adoption, alongside his adopted dog, Wacha. The spot’s call to action unites “The More You Know’s” focus on volunteerism with “Subaru Loves Pets,” part of Subaru’s Love Promise philanthropic platform to support communities nationwide. Subsequent PSAs and content released over the next year will highlight four additional areas of shared importance – environment, education, community improvement and health.
“This partnership is a great complement to our The More You Know PSA campaign. We’re excited to collaborate with Subaru and their Love Promise initiative to develop additional content to educate and engage consumers around our shared community focuses,” said Beth Colleton, Senior Vice President, Corporate Social Responsibility, NBCUniversal.
In addition to “The More You Know” on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru Love Promise also will extend to the company’s digital properties including social media platforms and a custom website, further amplifying the reach and impact of these important pro social themes and calls to action.