Edible Arrangements today announced the opening of its first franchised store on a United States military base at Fort Bragg in North Carolina.
Franchisees Laverna and Martinez Alexander will operate the location, which will serve more than 250,000 soldiers, retirees, family members and civilians. Laverna also owns an Edible Arrangements store in nearby Spring Lake.
The largest Army installation in the world, Fort Bragg is home to almost 10 percent of the Army’s active component forces, including the 82nd Airborne Division.
“This is a tremendous opportunity for Edible Arrangements to help the men and women of our military and their families celebrate what is good in life with our fresh, healthy and delicious solutions,” said Edible Arrangements President Robert Price, who was joined by Garrison Command Sergeant Major Yolanda M. Tate and other military officials for a ribbon cutting ceremony to celebrate the opening. “Edible Arrangements has a long history of supporting the members of the military, and we hope this is just the first of many locations to come on military bases around the world.”
Edible Arrangements is an active supporter and participant in the International Franchise Association’s VetFran program, which helps veterans become business owners after leaving military service. In 2013, the company also launched its Hero’s Welcome™ initiative with the goal of providing job opportunities and career paths for veterans at Edible Arrangements locations nationwide.
Edible Arrangements was selected by the Army Air Force Exchange Services (AAFES) as part of its BE FIT health initiative designed to provide healthy food options on military bases.