Blue Bunny continues its alliance with Make-A-Wish this fall with a $250,000 donation, including a “Walk For Wishes” sponsorship and a retail initiative. As part of the commitment, Blue Bunny will sponsor three “Walk For Wishes” events, which celebrate the thousands of wishes that have already been granted while raising funds for future wishes. During the months of September and October, Blue Bunny will also donate a portion of sales from select retailers to Make-A-Wish.
“We are thrilled to see our partnership with Make-A-Wish continue to thrive,” said Nick Weiland, Brand Manager, Blue Bunny Novelties. “Since our relationship began in 2013, Blue Bunny has helped grant 120 wishes, and we look forward to helping make more wishes come true for these amazing kids.”
As part of its “Walk for Wishes” sponsorship, Blue Bunny will sponsor three local events during the months of September and October, including: Walk For Wishes – West Michigan on September 12; Council Bluffs, Iowa on September 20; and Harrisburg, Pa. on October 18. More than 1,500 attendees are expected to collectively participate in the three events, including wish families, volunteers, donors and friends.
As part of its retail initiative, Blue Bunny will team up with four retailers during the months of September and October to donate $1 to Make-A-Wish for every package of Blue Bunny Mini Swirls or Ice Cream Sandwiches sold. Retail partners include Fareway, Giant Eagle, HyVee and Weis.
For more information about Blue Bunny’s partnership with Make-A-Wish, visit www.bluebunny.com/wishes.