Talking Rain Beverage Company, the makers of SPARKLING ICE, is pleased to announce today a partnership with hometown team, the Seattle Seahawks. Talking Rain and SPARKLING ICE will align with the Seattle Seahawks as the exclusive sparkling water sponsors of the NFL team. The multi-year partnership will feature co-branded Seahawks Talking Rain and SPARKLING ICE products, on-premise and off-premise advertising and retail availability and distribution.
Joined by Marcus Trufant, former Seahawks cornerback and hometown favorite, Talking Rain kicked off the partnership today during the Seahawks Training Camp at the Virginia Mason Athletic Center. In front of nearly 2,600 attendees, Trufant fearlessly leapt out of a SPARKLING ICE branded airplane, landing amidst Seahawks trainees to announce the collaboration. Attendees were gifted with samples of the new Talking Rain, SPARKLING ICE and Seattle Seahawks co-branded products.
“When creating a partnership for Talking Rain and SPARKLING ICE, the Seattle Seahawks, was a natural fit,” said Kevin Klock, President and CEO of Talking Rain Beverage Company. “As a company with strong ties to our community, the opportunity to collaborate is truly an exciting endeavor. We’re honored to be partnered with such a hard-working and passionate team on and off the field.”
As a way to honor loyal Seahawks fans, also known as “The 12s”, SPARKLING ICE will launch a custom variety 12-pack, which will feature Seattle Seahawks branding on the packaging. Talking Rain’s Sparkling Mountain Spring Water will also showcase the team’s branding on the Natural and Lemon Lime flavors. These custom offerings will be available at select retailers in Washington State, starting August 31st.
Through an exciting addition to the collaboration, Talking Rain and SPARKLING ICE will participate in text to win promotions with 710 AM ESPN Seattle’s “Seahawks Weekly” radio show, offering a pair of tickets to fans for every home game during the 2015/2016 season. “Seahawks Weekly” will also work with SPARKLING ICE to give away “Tailgate Essentials Packs” on-air, including a SPARKLING ICE 12-pack, a $50 Retailers Gift Card, and SPARKLING ICE / Seattle Seahawks branded merchandise.
“Talking Rain is a Seattle-based company with a deep commitment to the community,” said Seahawks President Peter McLoughlin. “We are excited to offer our fans multiple Talking Rain and SPARKLING ICE beverage options at CenturyLink Field.”
Stunt performed by Larry Yount (tandem skydiver) and Luke Aikins (videographer/skydiver), presented by Rezin Sports Marketing.
For video of today’s on-field announcement, visit: https://youtu.be/xfkrVZ_aXtw.