Nick Cohen, global director of e-commerce for Langham Hospitality Group, declared: “We are happy to join TripAdvisor and its new instant booking distribution channel.”
“The partnership gives our customers the prospect of making a seamless reservation on TripAdvisor, powered by our own direct inventory. Our agreement with TripAdvisor is concentrated on offering guests the ideal set of options as they research and book their trip.”
In June 2004, TripAdvisor introduced its instant booking platform to the US market, with a phased roll out expected in time for other international markets.
The platform was created to offer travellers a more efficient hotel booking experience.
The hotels available on TripAdvisor’s instant booking receive a booking button that vacationers may easily click and complete their reservation on the site.
The customer care and final transaction are handled by the hotel, as is the case with other instant booking partners.
Robin Ingle, senior vice president, global sales, TripAdvisor, said: “Our partnership with Langham Hospitality Group is another important step in our expansion plans of the breadth of trusted hotel brands bookable through TripAdvisor instant booking.”