Amazon’s First Ever Prime Day Breaks Global Records, Sales Exceed Black Friday


amazon-prime-dayAmazon today announced it sold more units on Prime Day than the biggest Black Friday ever and had more new members try Prime worldwide than any single day in Amazon history. Customers ordered 34.4 million items across Prime-eligible countries, breaking all Black Friday records with 398 items ordered per second. Prime Day was also a great savings day – members globally saved millions on deals. Customers ordered hundreds of thousands of Amazon devices – making it the largest device sales day ever worldwide.

Thank you to the hundreds of thousands of new members who signed up on Prime Day, and our tens of millions of existing members for making our first ever Prime Day a huge success,” said Greg Greeley, Vice President, Amazon Prime. “Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals. Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014 – all in an event exclusively available to Prime members. Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After yesterday’s results, we’ll definitely be doing this again.”

“Prime Day was a record-breaker globally – it surpassed all of our expectations,” said Alexandre Gagnon, Country Manager for “This week has been the busiest ever for Prime signups and we saw more members shopping on on Prime Day than on Black Friday or Cyber Monday. We can’t wait to do it again next year.”

On Prime Day, the top 10 Canada Prime Day bestsellers were:

  • Huggies Diapers
  • Kindle
  • Instant Pot Programmable Pressure Cooker
  • Linke Apple MFI Lightning USB Cable
  • Sennheiser RS170 digital Wireless Headphones with Dynamic Bass and Surround Sound
  • Breaking Bad Complete Series Limited Edition Barrel
  • Crucial Solid State Drive
  • Phillips Bodygroom Pro with 3D Pivoting Head shaver
  • Jackery Mini Premium Ultra-Compact Aluminum Portable Charger
  • Flashpoint – The Complete Series

Other customers’ favourite Prime Day deals included a PlayStation 4 Bundle, RCA 46-inch LED Full HD TV and Bose SoundTrue Headphones, to name a few.

Prime Day was also the biggest day for sales internationally. Top sellers around the world, excluding Amazon devices, were:

  • Canada: Huggies Diapers
  • US: Lord of the Rings: The Motion Picture Trilogy
  • UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
  • Spain:  SSD Drive
  • Japan: Green Smoothie mix
  • Italy: Logitech Keyboard
  • Germany: Croc Sandals
  • France: Monopoly Boardgame
  • Austria: Croc Sandals