Starwood Hotels & Resorts Strikes A Chord With Amped Up Music Experiences
Musically-inclined SPG members are singing a sweeter tune thanks to new, members-only music offerings and once-in-a-lifetime interactive artist experiences. Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. is partnering with Trevanna Entertainment, a live music consulting agency, to produce another remarkable year of the signature in-hotel music series,Hear the Music, See the World. Additionally, through SPG’s expanded relationship with AEG, the largest sports and entertainment presenters in the world, getting into the world’s most exciting music festivals and the best luxury suites is now a reality.
Shanghai’s Mercedes-Benz Arena SPG Suite “Music moves our members, so we’re making this year’s program even more memorable, which will deepen our relationship with our most valuable guests,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts. “Through SPG’s music program, we’re redefining what loyalty programs can do. We’re continuing to cultivate loyalty beyond reason with all of our members by providing them once-in-a-lifetime access to music’s top talent and the chance to see amazing performances from the comfort of SPG’s luxury suites in some of the world’s best venues.”
Up Close and Personal
SPG’s Hear the Music, See the World concert series has become one of the most popular SPG Moments. Tickets for this year’s intimate, acoustic series become availableApril 7, 2015. SPG members can redeem Starpoints at spg.com/moments to attend any of the five in-hotel performances, which gives fans the rare opportunity to connect with their favorite artists in intimate settings.
Confirmed 2015 Hear the Music, See the World performances include:
Aloft & Element
Aloft/Element Miami Doral
Zhang Zhen Yue
The St. Regis Mexico City
Mexico City, Mexico
October 8, 2015
Westin Palace Madrid
October 30, 2015
Sheraton LA Downtown
Los Angeles, California
November 5, 2015
“There is nothing better than getting up close and personal at small venues with fans who love music as much as I do,” said John Legend. “I get to perform for these devoted fans in the most beautiful settings at the most incredible hotels in the world. SPG delivers what matters most to us – bringing music to the people.”
“Suite Access” to the #spglife
Through its expanded relationship with AEG, SPG is giving its members the opportunity to enjoy the #spglife outside of Starwood’s more than 1,200 hotels. Members can enjoy powerful performances from the comfort of SPG’s Luxury Suites in AEG affiliated venues such as STAPLES Center inLos Angeles, Shanghai’s Mercedes-Benz Arena and London’s The O2, which are all part of the AEG Facilities venue portfolio. Members can share their experience at the SPG “selfie spot” while enjoying the SPG bar and other suite perks. Redemption beginsApril 7, 2015 at spg.com/moments <http://www.spg.com/moments>.