2014 World Travel Market set to define Medical and Wellness


world-travel-marketAs of 2014 World Travel Market will be launching its newly developed program designed to support the wellness sector in tourism.

With a current growth estimated at 9% per year, a boost is most welcomed by business entrepreneurs in this venture.

The WTM program is organized by Spafinder Wellness 365, one of the largest media, marketing and gift companies in the wellness industry. Additional support will come from the Global Wellness Tourism Congress as the event will span for three days in the World Travel Market 2014 edition. Speeches and presentations will be held by leading executives and experts from the wellness sector who wish to share experiences.

The first session of speeches will be based on the issue of defining Wellness tourism and its great potential of growth inside the already established tourism paradigm. This will take place on November 4th. The second session of November 5th wishes to draw a clear line between Medical Tourism and Wellness Tourism which often interlace thus generating confusion for some.

The third session, on November 6th will be based on a closer look towards government and private sector approaches on the matter of wellness inside their marketing campaigns.

I am excited by this opportunity to increase the exposure of the Wellness Tourism industry to the wider global travel industry at WTM.”

“The sector offers a wide range of opportunities for the travel and tourism industry to benefit from and World Travel Market – with more than 50,000 senior industry executives in attendance agreeing more than £2 billion in business deals – is the perfect platform to help grow the sector further.” – Spafinder Wellness 365 Managing Director John Bevan