While the 2013 Sunset Strip Music Fest runs for several days, the big event unfolded Saturday August 3 as Sunset Boulevard was shut down from The Viper Room (Clark Ave) to almost Doheny (just passed The Rainbow) for stages, booths, food trucks and the pedestrian traffic of over 5,000 music-lovers. Music, stories and love was in the air — but more than anything else, there was spirit.
The booth has progressive themes, the most successful ones such as Gibson Guitars and RADD Card having their brands interact with fans. Photo booths, games, huge social media components.
Through a concert series that involves diversity like Joan Jett, Sad Robot, Slick Rick and Doug E. Fresh, and of course Linkin Park, it’s easy to get lost in the sea of spirit.
Asher Roth started the day off with fun intensity, pushing the crowd to join in and get the party started. Doug E. Fresh brought a old-school vibe to the stage. Playing TV show themes from the 1980’s and 90’s that no one was expecting, but everyone loves.
One of the most beautiful parts of a festival, and especially a music festival, is the breakout moments from the crowd. Singing, dancing, feeling loved and sharing that love. Near late afternoon, just as Doug E. Fresh finished up, several women started dancing by themselves in the middle walk path of the festival. This escalated into a dance circle three people deep. Nearby booth Power 103.1 FM quickly jumped up and hosted a dance-off. Spontaneous dancers joined in for silly, sexy and ultimately a fun time.
Include all the legit and all-star performances you want (and they did). Break-out moments are special and bring a whole other layer to the fun of a day like this. The spontaneous dance circle had people laughing and smiling for hours….until…
Linkin Park played to a street full of thousands and garnered applause well into the night. Brad Delson started their opener “A Place for My head.” Grateful Chester Bennington recalled early on fantasizing about images like this, playing on Sunset Blvd. One of the biggest crowd sing-a-long’s came with “Waiting for the End.”
Saturday was a double-dip day for me as after the music fest I was rushing to Downtown LA for charity taste-fest Plate by Plate. What made this easier (other than a change of clothes in my backseat) was Eventbrite’s app. Since both events were using Eventbrite as a ticket vendor, all the information I needed was in my pocket. I didn’t have to print out two ticket sheets (and potentially lose them) or map out directions. I just depended on my phone, like I do for everything in my life.
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