Xbox Live exclusively debuted British comedy Pulp on Monday — a first for Microsoft’s online gaming and entertainment-streaming service.
The movie, about a scrappy comic book store owner’s encounter with a gang of money-laundering criminals, bypassed a theater premiere or straight-to-DVD debut in favor of the Xbox Live coming out party. Pulp had been screened at several film festivals before its March 4 public debut.
Xbox Live’s product manager Pav Bhardwaj thinks Pulp is a “great fit” for the service’s more than 45 million subscribers. “The film is really well aligned with our audience,” Bhardwaj explained. “All our audience like that sort and types of film and it’s great to support British talent.”
Pulp’s synopsis: Tony Leary, the nice-guy owner of Junk Comics, is gearing up for one last roll of the dice. His new superhero title, The Sodomizer, launches at the British International Comic Show, and nothing will stop Tony from making it a success. Nothing except a gang of Geordie criminals who are using another comic company to launder their dirty money. Tony is drafted by the police to identify the culprits and bring them to justice. Aided by his trusty geek sidekicks, Rick and Keith, Tony must defy the odds if he is to become a real life hero. You’ve seen superhero movies. You’ve never seen a movie like this. Enter the world of Pulp.