As we discovered yesterday, yes the 2012 London Summer Olympics were a hit. But that makes our job even more difficult. How do you parse down several weeks into just a few hundred words when so much of is was spectacular? Oh well.. We’ll keep trying below…
Another highlight was Harry Potter author JK Rowling reading from Peter Pan, before a team of hundreds of children performed a piece representing the wealth of children’s literature from Great Britain.
An unsung hero of the modern age, and a key player in the digital revolution, Londoner Tim Berners-Lee made a guest appearance in the Ceremony, live tweeting “This is for everyone”.
The mood changed, as we were treated to the view of David Beckham sweeping along the Thameson a speedboat.
What about the amazing music that played throughout? So many great British musicians were given a moment in the spotlight: from Elgar to Underworld; from Charles Parry to the Arctic Monkeys; from the Sex Pistols to Dizzee Rascal.
Finally the social media.
On July 31, the day Michael Phelps became the most-decorated Olympian, we saw an increase of more than 1200% in the volume of mentions containing his nickname, “Baltimore bullet.”
Female fans led this charge, with a 2700% increase in mentions of the nickname – though men helped the cause with a 925% increase. And, perhaps not surprising, Phelps’ home-state Maryland showed pride in their medal-studded “Baltimore bullet,” with the largest increase across states all the states, at 2800%.