Leonardo DiCaprio, Keanu Reeves, Jeff Bridges, Joaquin Phoenix and Steven Spielberg all have the same thing in common: they rely on movie marketing to sell their blockbuster films. A tagline is a variety of branding slogan typically used to convey the idea behind the concept. The goal is to create a memorable phrase that will sum up the tone and premise of a film, or to reinforce the audience’s memory of a product.
Featured movies include: The Big Lebowski, Catch Me If You Can, Aliens, Saving Private Ryan, The 40 Year Old Virgin, Armageddon, Boogie Nights and 59 others!
AdWeek presents 66 Great Move taglines from the last 30 years.