Old Spice Virus brings Fans and Profits

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Everyone saw the viral hit last week that was Old Spice.  Kudos.  Well-played.

It was new, fresh and different; however, the “traditional” people out there who think that tradition is the only way to get things done balked.  They started talking about how the campaign might have caught attention, but sales were actually down. Now, that doesn’t seem to make sense, does it? That’s because, as you’ve likely heard, the numbers that were being used were for the previous year’s  campaign.  Not this year.

With two new TV spots and the online response videos, profits are up a whopping 107 percent. No matter how you look at it, for a campaign as short as the life of the Old Spice guy, those are some impressive numbers.

Big thanks to Ad Week and The Next Web for the tip-off and data.

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