Geeks Unite: ComiCon 2010

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The stakes are high at Comic-Con, the pop-culture marathon that took over the San Diego Convention Center — and much of the surrounding town — for the past five days.

On one side are the Hollywood studios, looking to win over the hearts and minds of geek tastemakers. On the other side are the self-proclaimed geeks, eagerly inhaling TV and movies but not quite trusting Hollywood to get all the genre fare right.

Warners and DC kicked off their panel for “Green Lantern” with a series of quick shots from its tentpole about an Earthman who joins a galactic police force. Star Ryan Reynolds charmed the audience, but the presentation ran headlong into fan grumblings about the Green Lantern‘s costume, as depicted on a recent cover of Entertainment Weekly. “It is a work in progress and … it will eventually look incredibly cool,” director Martin Campbell, thrown on the defensive, promised.

Marvel knows that if you’re appearing at the Con, it’s best to give the fanboys something substantial: While “Captain America” is barely a week into production, filmmakers trotted out a good chunk of one scene, with time-code stamps still visible, that showcased the tone and look of its movie, as well as footage of Chris Evans’ costume test. Both impressed.  Moving on to “Thor,” which doesn’t open until May 11, Marvel unveiled an extended made-for-Comic-Con trailer, which drew a response similar to the Con’s first look at “Iron Man.”

Two August releases used the Con to pump up their profiles. Universal pulled out the stops for its adaptation of the cult graphic novel “Scott Pilgrim,” and Columbia boosted “Guys,” Will Ferrell’s first movie since bombing last summer in “Land of the Lost.”

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