Alfred To Fashionably Caffeinate Koreatown With New Coffee Shop At The LINE LA
Alfred Coffee, a globally recognized coffee destination and the leader in fashionable caffeination, is expanding its empire with the opening of its eighth location at the LINE LA in Koreatown today. The Koreatown shop is the second location with the LINE, following a successful launch within the hotel’s brand new Austin, Texas property in June 2018.
The LINE LA in Koreatown is a prime location for the ever-popular coffee joint, surrounded by forward looking restaurants (Here’s Looking At You, Cassell’s Hamburgers) and supported by a robust calendar of hip cultural happenings; all in a booming neighborhood of LA. Located on the ground floor of the hotel, the shop is as convenient and welcoming to passersby and office inhabitants as it is inviting to hotel guests. The menu features all of Alfred’s signature drinks, including their world-famous iced vanilla latte, ‘matcha in a coconut’ and its chocolate-dipped waffle cone coffee cups.
“The jazzy interiors and millennial-facing initiatives at the LINE LA make it a natural fit for the Alfred brand – our synergies are undeniable and the potential is staggering,” said Joshua Zad, CEO and Founder of Alfred Coffee and Alfred Tea. “We’re thrilled to be working with Sydell Group for a second time and look forward to another successful collab.”