Introducing Truly Spiked & Sparkling Rosé Spiked Sparkling Water

(PRNewsfoto/Truly Spiked & Sparkling)

(PRNewsfoto/Truly Spiked & Sparkling)

Though rosé wine has reached pop culture lexicon status, so has the wellness craze around balance. According to a recent survey of over 1,400 alcohol beverage drinkers, conducted online by The Harris Poll on behalf of Truly Spiked & Sparkling, half of alcohol beverage drinkers (50%) wish there was a healthier alternative for rosé wine.

This summer, Truly Spiked & Sparkling is giving drinkers a new way to rosé with the debut of its newest style: Truly Rosé, a rosy-hued spiked sparkling water inspired by rosé wine with 100 calories and 1g of sugars. Truly Rosé is refreshing, easy-to-drink and available in a ready-for-anything slim can, the perfect complement to fun summer adventures.

All Truly styles are refreshing like sparkling water with 5% ABV and a hint of fruit. Truly Rosé takes its cues from rosé wine – it’s delicately sweet, a tad tart and fruity with a hint of California Chardonnay grapes. Like all Truly styles, it has 100 calories and 1g of sugars making it the refreshing go-to for those who love staying balanced but also love a good time.

“Summer can be the hardest, and most fun, time to balance a healthy lifestyle and social life,” said Casey O’Neill, a member of the innovation team behind Truly Spiked & Sparkling. “This was our inspiration when developing Truly Rosé; with a rosy hue, 100 calories, 1g sugars and 5% ABV, it’s a simple, fun take on the Rosé trend!”

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The spiked sparkling water and rosé

(PRNewsfoto/Truly Spiked & Sparkling)

Truly Spiked & Sparkling (PRNewsfoto/Truly Spiked & Sparkling)

categories are both seeing exponential growth with no signs of slowing down. Alongside rosé’s rise to fame as a staple in drinking culture, the number of alcohol beverage drinkers reporting that they typically drink spiked sparkling water/seltzer has increased by 44% in just two years.

According to Truly’s 2018 survey, roughly one in five (21%) alcohol beverage drinkers and nearly two thirds (64%) of spiked sparkling water/seltzer drinkers say spiked sparkling water/seltzer will be their alcohol beverage of choice this summer, suggesting that once drinkers try this emerging drink category, they love it.

Truly is available in a variety of other styles like Colima Lime and Wild Berry. Most popular are its Truly Spiked & Sparkling Mix Packs, which come in a both Citrus and Berry variety. Together, these Mix Packs sell more than any other hard sparkling water’s variety packs.

Truly Rosé is now available for purchase in 12-packs for a SRP of $14.99 – $16.99 at select local retailers in MaineNew HampshireNew York (Albany), Vermont, and rolling out to more locations later this year. Prices vary by market. For shop locators and purchasing details, visit: Trulyspikedsparkling.com/rose

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SOURCE Truly Spiked & Sparkling

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