Healthy Choice Enters the Breakfast Category with Launch of Morning Power Bowls
Healthy Choice, a brand of Conagra Brands, Inc. (NYSE: CAG) that is helping to reinvigorate the frozen category with its recent innovations, is extending its popular Power Bowls line into breakfast with four new varieties. The launch of morning Power Bowls provides health-conscious, time-starved consumers with a quick, healthy, nutrient-dense addition to breakfast in a popular bowl format.
“Breakfast is really important to our health and well-being, yet people often make a lot of sacrifices when it comes to the first meal of the day,” said Tara Rozalowsky, Healthy Choice Brand Director. “Healthy Choice Morning Power Bowls really deliver on a lot of what we’re seeking in the morning or any time of day really: something quick and healthy that tastes good because it’s packed with flavorful, nutrient dense ingredients.”
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In fact, according to NPD Group, although we think of breakfast as a ‘hurry up and get out the door’ moment, more than 75 percent of breakfast eating occasions occur at home. And more than 70 percent of consumers are looking for nutritious and convenient morning options that take less than 10 minutes to prepare. *
New morning Power Bowls provide up to 15 grams of protein and up to five grams of fiber per bowl. Each variety features a combination of leafy greens, proteins, ancient grains and steel cut oats and include:
- Unwrapped Burrito Scramble – Turkey sausage with egg whites, black beans and vegetables offer big flavor, while a layer of steel cut oats, farro and buckwheat provide plenty of whole grains. Topped with a drizzle of spicy tomatillo sauce for a bold morning start.
- Turkey Sausage and Egg White Scramble – Turkey sausage, egg whites and vegetables are served in a creamy avocado sauce, with leafy greens and whole grains like steel cut oats, buckwheat, and red quinoa.
- Roasted Red Pepper and Egg White Shashuska – A bold, spicy Middle Eastern-style vegetarian bowl that combines egg whites with red bell peppers, feta cheese, onions, and plenty of leafy greens. Whole grains like buckwheat, farro, and steel cut oats offer a nutrient-dense base, while a spicy tomato & red pepper sauce offers a zesty pop of flavor.
- Pesto and Egg White Scramble – A delicious vegetarian option to include with breakfast with bold Italian flavor. Egg whites, white kidney beans, basil pesto sauce and parmesan cheese are served on top of leafy greens and whole grains, like steel cut oats, buckwheat, and quinoa.
Each morning bowl provides a filling meal at 190 calories or less, for a suggested retail price of $3.49. They are shipping to retailers this summer and will be available nationally in the coming months.
In addition to the new morning Power Bowls, Healthy Choice recently launched four new plant-based Power Bowls with bold and exotic flavor combinations, including Mango Edamame, White Bean and Feta Salad, Falafel and Tahini and Cauliflower Curry with up to 16 grams of plant-based protein and 16 grams of fiber in each bowl.
The move further expands the brand’s vegetarian and vegan options and offers a convenient way to swap out meat for 100 percent plant-based protein. In fact, more than 60 percent of Americans are trying to make smart swaps in their diet each day or each week to eat a little less meat without losing out on the importance of protein within their overall health goals.**
Visit www.healthychoice.com to learn more about Power Bowls and other Healthy Choice meals.
SOURCE Conagra Brands, Inc.