Social Influencer Pays for College Tuition with Triller Videos
Triller, an AI-powered music video app with more than 28 million users, recently introduced Triller 7.0 – an overall refresh to the app’s design with a monetization structure for creators to raise money from fans, brands and music labels to meet purpose-driven goals such as college funds, new equipment to further their careers and more. French influencer Lea Elui is the first to unlock the power of the new feature, raising $50,000 in only three days to fund her first year of college.
“With current U.S. student loan debt nearly $1.8 trillion and the average cost of an in-state four-year degree at a public university in America about $40,000, Triller has the power to help people change the trajectory of their lives and reach their dreams,” said Triller CEO Mike Lu. “The social media ecosystem is evolving, making it easier than ever before for everyday people to get their claim-to-fame and establish steady revenue through content creation. Triller’s goal is to help influencers make an income on the content they spend hours developing and in turn, get more people creating engaging content around the world.”
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Triller profiles are now divided into two categories: users and creators. Creators can develop content and create goals to raise money, while users continue to create content and search for creators they’d like to support.
Lea Elui, 17-year-old French lifestyle influencer with over five million followers on Instagram and 427,000 on Triller, is the first creator to raise money via Triller 7.0. Fans, brands and major music labels have already contributed to her $50,000 college goal. Lea created four new videos in three days to help spread the word and generated funds from over 3000 supporters.
Triller’s AI-powered music video app is used organically by stars ranging from Kevin Hart to Vanessa Hudgens, and has more than 28 million downloads. The platform, available on iOS and Android, recently became ranked number 12 app in the US App Store and number four in the French App Store, both under the video category. Triller 7.0 is currently available to an invitation-only group of the platform’s top creators and will be available to all Triller users later this year.