Tanduay Rum Overtakes Bacardi As World’s Best-Selling Rum
Drinks International magazine published that based on 2017 sales figures, Tanduay has overtaken Bacardi as the world’s best-selling rum; in 2017, Tanduay sold 19.5 million 9L cases (vs. Bacardi’s 16.8 million) and showed 17% growth YOY.
Tanduay’s exceptional tradition in making rum dates back to 1854. The sugarcane fields are planted on volcanic soils in the Philippines’ humid sub-tropical climate and fed by pure spring waters, all of which contribute to Tanduay’s distinctive taste.
The rums destined to go into Tanduay Silver are aged for up to 5 years, while the rums destined for the Gold expression are aged up to 7, both in bourbon oak barrels. The company is currently aging approximately 120,000 200-liter barrels to meet future demand.
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In the U.S., Tanduay Gold and Silver Rums are currently available in California, New York, Florida, and Illinois. Tanduay’s U.S. volume grew 114% YOY, comparing the first half of 2018 to the first half of 2017. In April 2018, the San Francisco World Spirits Competition named Tanduay Silver Rum “Best White Rum” and gave it a double gold medal; that same month, the Beverage Testing Institute (Tastings.com) gave Tanduay Gold Rum a gold medal, rated it 93 points, and called it “Exceptional.”
Tanduay has executed varied, nimble marketing activities across the U.S. over the last 12 months. For example, Tanduay was named an Official Partner of the Golden State Warriors and opened a Tanduay Rum Club inside of Oracle Arena.
Tanduay is also The Official Rum of Barclays Center and the Brooklyn Nets; Presenting Sponsor of the 40/40 CLUB; as well as Associate Sponsor of the arena’s BROOKLYNSHOW platform.
Tanduay was also featured at events ranging from a James Beard House dinner to the Daytime Emmy Awards to a private event with Cardi B. In California, Tanduay Rum can now be found at retailers in Golden State Warriors blue and gold “Strength in Numbers” collectable boxes.
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SOURCE Midway Trading Corporation