one of the largest social retailers in the U.S., turns five this year — and the apparel brand will celebrate with Independent Fashion Retailers and consumers nationwide. Celebrate 5 brings together visual and art installations, music, food and LuLaRoe Celebrate 5 limited edition merchandise — all culminating in a quintessentially LuLaRoe dance party.
Celebrate 5 entrance fee proceeds will benefit Festival of Children Foundation, with funds raised in each of the five host cities directed to one of the organization’s local, non-profit partners that seeks to improve the lives of children.
LuLaRoe has seen incredible growth while still in its infancy, through a formula that has disrupted traditional retail sales.
By empowering tens of thousands of Independent Fashion Retailers through a combination of in-home Pop-Up Boutiques and social media live sales, the company’s entrepreneurial business model has put $1 billion into the pockets of these independent business owners in 2017 alone.
Since May 2013, LuLaRoe co-founders and husband/wife duo Mark and DeAnne Stidham have been redefining the apparel industry, with a focus on creating women’s, men’s and youth offerings designed in small batch prints and patterns to create a “unicorn search” among consumers seeking their limited edition favorites.
The brand’s popularity is tied to the creative design of each style to complement all body types and sizes, with a product that caters to the growing modest fashion movement — a market segment that is estimated to reach over $400 billion worldwide by 2019.
Along the way, the duo and several of their adult children and spouses have traveled the world, conducting extensive business training and educational programs that have paved the way for thousands of first-time entrepreneurs to build their own small businesses.
“Mark and I are so excited to celebrate five years of LuLaRoe,” said DeAnne Stidham, president and co-founder of LuLaRoe. “As parents and grandparents, we started this business with a dream and a commitment to strengthen families and communities by creating opportunities for others to become entrepreneurs and achieve their dreams.
We are traveling the country once again to celebrate everyone who has worked so hard to build LuLaRoe.
This is a chance for us to look back on LuLaRoe’s exciting history, have fun together and share in the excitement of the future.”
“We are so grateful and appreciative to LuLaRoe for bringing attention to the causes of children’s charities across the country,” said Sandy Segerstrom Daniels, founder of Festival of Children and leading Southern California businesswoman and children’s advocate.
“Supporting the missions and dreams of five, very worthwhile charities in the Festival of Children Foundation network is a tremendous and extremely generous way to celebrate a fifth anniversary!”
Celebrate 5 kicks off with the unveiling of the LuLaRoe 2018 Americana Collection, along with four different styles revealed at each of the five stops, a chance to win prizes and giveaways from the Americana Collection, and special anniversary products.
The complete #LuLaRoeCelebrate5 party schedule: