MoviePass may offer an all-you-can-watch movie theater subscription service, but that doesn’t mean members can watch movies wherever they want.
Cardholders got a harsh reminder of this limitation on Thursday, when some discovered that MoviePass no longer worked at some of their favorite AMC locations, including the AMC Empire 25 in New York City, AMC Universal CityWalk 19 in Los Angeles and AMC Loews Boston Common.
The service already eschewed such high-priced venues as ArcLight, Landmark and iPic.
MoviePass relaunched in August with an all-you-can-watch movie subscription plan for $10 per month. Subscribers can go to one movie per day, every day, with no blackout dates (excluding Imax and 3-D showings) for one flat monthly rate that’s about a buck more than the average cost of one movie ticket — and a lot less for many moviegoers.
Earlier this month, the company announced it had surpassed 1.5 million subscribers.
Meanwhile, MoviePass, which is majority owned by Helios and Matheson Analytics Inc., reimburses movie theaters for the full price of those tickets and is operating at a loss as it attempts to convince the industry that its service increases moviegoing.