The “Frost” Is Here And Heating Things Up
RubyFrost apples was introduced at chosen retailers January 1, 2018. In addition, RubyFrost is one of two managed varieties created by Cornell University and marketed exclusively by Crunch Time Apple Growers (CTAG).
Furthermore, CTAG is a group of 145 apple growers across New York state focused on producing the highest quality, most flavorful and out of the box thinking apples on the market. RubyFrost made a fortunate debut in 2014 and has been getting great traction quickly as the “jewel” of the produce aisle. In addition, RubyFrost sales have increased over the last three seasons, with the apples selling out right away in all major retailers.
Highly accomplished, RubyFrost is an incredible fresh eating apple with a definitive crisp texture. Slow to brown and very high in Vitamin C like its cousin SnapDragon®, RubyFrost is extremely juicy, with just the ideal balance of sweetness and tartness. Additionally, RubyFrost makes for an outstanding baking apple, holding its shape and flavor. RubyFrost is also an incredible selection for both sweet and tasty recipes.
Rena Montedoro, Director of Marketing for CTAG, reports that due to excellent growing conditions this past summer, Crunch Time has an abundance of large, luscious fruit ready for consumers.
“We have more than doubled our crop this year and the apples are truly gorgeous with a rich, burgundy color,” says Montedoro. “We anticipate having them in select retailers the first week of January.”
RubyFrost is picked fresh during fall harvest but kept in cold storage for several months to allow the apple’s distinct flavor to develop. “RubyFrost actually gets better in cold storage,” Montedoro explains, “which makes it the perfect ‘winterfresh’ apple.”
“Biting into a RubyFrost in February delivers all the juiciness, crunch and flavor experience of picking a RubyFrost right off an orchard tree on a crisp fall day,” says Montedoro.
About Crunch Time Apple Growers
Founded in 2010, Crunch Time Apple Growers is a grower-owned company united with the mission of introducing exclusive, high flavor or unique and innovative apple varieties to the marketplace. The organization is comprised of 145 grower members in the state of New York, representing about 60% of the state’s apple production.