The Largest Event at Rose Bowl Stadium Aids In Feeding Hundreds Locally
More than 90,000 fans gathered at the Rose Bowl Stadium for the venue’s largest event of the year. After this event, the stadium’s concessions partner, SodexoMAGIC, a partnership with Magic Johnson Enterprises and Sodexo, a food services and facilities management company, will assist in feeding hundreds in dire need when it donates remaining food items to the Pasadena Hot Meal Program just as it has done for the past seven years.
Furthermore, SodexoMAGIC will donate a percentage of its sales to local organizations that provide volunteers to aid in selling concessions on game day. Donations per game reach nearly $100,000. To the date, SodexoMAGIC has donated nearly $600,000 annually.
“We rely on our community to help us deliver a great game day experience,” said Kevin Hengehold, SodexoMAGIC General Manager at the Rose Bowl Stadium, who turns a three-person team into 1,000 each game with the help of volunteers from high schools, churches and community groups and 11 food and beverage venues into a showcase of 100 local restaurants and vendors. “Donating a hot meal after each game gives us another opportunity to do our part and in a meaningful way.”
Right after each event, Hengehold allows Pasadena Hot Meal Program Founder Robin Salzer know at what time he should back up his van to the SodexoMAGIC warehouse at the stadium and, along with the SodexoMAGIC team, they loaded the van will food items — hot dogs, hamburgers, pretzels, nacho chips and more.
Sometime, the group receives as many as 1,500 hot dogs in a single donation. In addition, Salzer says water bottles are the most appreciated item because Hot Meal Program patrons can take them home.
“SodexoMAGIC has been an integral part of the program since its inception,” said Salzer, who is also the owner of local restaurant Robin’s Woodfire Barbecue and a featured vendor at the stadium for the past five years. “With their help, we are able to sustain our operation and feed thousands every year.”
Earlier last year in December, Pasadena Hot Meal Program celebrated feeding over 125,000 people locally. Furthermore, it welcomes volunteers of all ages and operates Friday through Sunday in the Jackie Robinson Community Center in Pasadena, Calif.
SodexoMAGIC’s dedication to the community is rooted in its partnership with Magic Johnson Enterprises, owned by Earvin “Magic” Johnson, a longtime supporter and investor in communities across the U.S. and Sodexo.
It was founded in 2006 to help empower communities with best-in-class food and facilities management solutions, including menus drawing on the expertise of Celebrity Chef G Garvin and healthy solutions from health expert and author Dr. Ian Smith. SodexoMAGIC recently celebrated a 10-year anniversary and boasts nearly 5,000 employees located across 49 clients and 1600 sites.
About Sodexo USA
Sodexo USA is an American based business that is part of a global, Fortune 500 company with a presence in 80 countries. Delivering more than 100 services across North America that enhance organizational performance, contribute to local communities and improve quality of life, Sodexo is a leading provider of sustainable, integrated facilities management and food service operations.
It employs 123,000 Americans at 12,500 sites across the country and indirectly supports tens of thousands of additional U.S. jobs through its annual purchases of $9.2 billion in goods and services from small to large American businesses.
In support of local communities across the U.S., the Sodexo Stop Hunger Foundation has contributed close to $30 million over the past 20 years to help feed children in America impacted by hunger.