Coming this holiday season, Cheetos will debut at theater concession stands as it now brings its famous cheesy flavor to everyone’s favorite movie snack.
Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, will premiere December 15 at participating Regal Cinemas nationwide.
“We’re excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership,” said Sean Mathews, director of marketing, Frito-Lay North America. “Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally.”
Regal Cinemas is the first ever national cinema chain to offer Cheetos Popcorn. Cheetos Popcorn has previously been available at other venues across the nation, but this will bring the snack nationwide.
“Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season,” said John Curry, senior vice-president of foodservice, Regal Cinemas. “We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers.”
Cheetos Popcorn will feature light, Regal popcorn that has been puffed to perfection and paired with cheesy Cheetos flavor and Crunchy Cheetos to create the ideal cinema snack.
Cheetos Popcorn is available in 32 oz. cups at participating Regal Cinemas nationwide beginning December 15.
For more information, visit www.Cheetos.com.
Cheetos is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.