Classy’s #GivingTuesday 2017 Shatters Records
Classy, creator of world-class online fundraising tools, saw a record day on #GivingTuesday with over $10 million raised on the platform — up almost 61 percent from 2016, making it the biggest single giving day in Classy’s history.
Through Classy’s first-ever real-time giving hub, visitors on the app and site were able to track the steady growth in donations on the Classy platform throughout the day, generating additional thrill across the board.
Some critical highlights and data from the day included:
- High-growth generosity across states: The states who saw the most growth in donations from 2016 were South Carolina, West Virginia, Georgia, Connecticut, and Wyoming, all donating over 150 percent more than last year.
- 100,000 donations in one day: Up 54 percent from 2016, Classy saw 100,000 donations, the highest recorded in a single day on the platform.
- Support for human services was in control: International/foreign affairs; education; philanthropy; and agriculture, food, nutrition were the four other top cause categories throughout the day.
Furthermore, the five organizations to raise the most money on the platform were Camp Kesem, International Justice Mission, the Lustgarten Foundation, Charity Navigator, and Food For The Poor, showcasing the diverse assortment of causes that donors were passionate about this year.
“As one of our first campaigns on the Classy platform, we couldn’t be happier with the tremendous success we saw this #GivingTuesday,” said Charity Navigator CEO Michael Thatcher. “We’re grateful for Classy’s partnership with us in all aspects of our #GivingTuesday success.”
To top off an oustanding day for Classy customers, Classy staff also leveraged the power of #GivingTuesday for ClassyGives — the company’s philanthropic initiative that is benefiting Days for Girls this year — reaching their $30,000 goal. But with the year-end giving season just getting underway, the Classy team has chosen to up their goal to $60,000.
“Dignity and opportunity to live your days with health and fullness is priceless,” said Celeste Mergens, Days for Girls founder and CEO. “Every donation is a really big deal, because the girl whose life it changes is a big deal too, and we’re beyond grateful to have the Classy team’s support lead to even greater impact.”
A summary of the Classy platform’s #GivingTuesday activity can be found at https://www.classy.org/giving-tuesday/, and the #ClassyGives campaign with the staff’s new fundraising goal can be seen or supported at: https://donate.daysforgirls.org/ClassyGives.
Classy is a social enterprise that creates world-class online fundraising tools for nonprofits, modernizing the giving experience to accelerate social impact around the world. Since 2011, fundraising on the Classy platform has nearly doubled each year — resulting in a variety of nonprofits collectively raising over half a billion dollars.
Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to even some of the world’s largest social organizations, like Acumen Fund, Robin Hood Foundation, and Shriners Hospital for Children.