Joey Herrick, Trailblazer for Natural Pet Foods, Annc’s Lucy Pet Formulas For Life

Many of the leading pet foods on the market today were developed using formulas that are over 20 years old.

“Until recently, the importance of the gut in overall health wasn’t fully understood,” says Joey Herrick founder and President of Lucy Pet Products. “The latest nutritional advancements now show that the digestive tract goes far beyond just processing the food your pet eats. Just like in humans, it is very important to create a healthy environment in the gut because it plays a key role in strengthening your pet’s immunity to chronic diseases.”

joey-herrick-lucy-pet-products

 

Sponsored: Congrats! Celebrate 70 years of animal rescue with Northshore Animal League Gala details here!

 

Dr. George C. Fahey, Professor Emeritus of Animal and Nutritional Sciences at the University of Illinois, conducted extensive research on gastrointestinal tract health and the role of macronutrients in digestive physiology and health of the gut. He discovered the optimal sources and concentrations of dietary fibers in pet food to include identification of the relationship between fiber fermentability, nutrient digestibility and the effectiveness of prebiotics in dogs and cats.

Dr. Fahey’s compelling fiber research and findings are the basis of Lucy Pet’s P.B.F. Prebiotic Balanced Fiber technology. These industry leading formulations for dogs and cats promote good gut health, which helps the body absorb nutrients more efficiently and plays a key role in natural immunity.

Herrick is no stranger to innovation in the pet food market. It has been almost 30 years since he pioneered the natural pet food industry with his trademark brand Natural Balance. He began researching today’s pet food market and observed that everyone is making the same marketing claims among similar ingredients, which led him to start looking at animal health from a different point of view.

Herrick assembled a diverse team of pet food and nutrition experts with a combined 200 years of experience, including Rick Rockhill, Executive Vice President and partner at Lucy Pet. Rockhill has more than two decades experience in the pet industry that includes deep expertise of consumables, including super-premium natural dog and cat foods.

Herrick and Rockhill studied the nutritional research of Dr. George C. Fahey, one of the world’s leading experts on companion animal digestive health.  Fahey discovered that having a variety of fibers with a precise blend can produce an optimal environment in the digestive tract that leads to an optimal balance of bacteria in the gut. They trademarked “Lucy Pet P.B.F. Prebiotic Balanced Fiber to firmly establish Lucy Pet’s nutrition leadership in the pet industry.

 

Sponsored: Find more wisdom and insight — visit DAILY OVATION HEALTH/WELLNESS 

 

“Good health begins in the gut and plays a key role in natural immunity. This technology goes far beyond other pet foods to help the gut play a key role in supporting the body’s immunity to chronic disease for both dogs and cats leading to a healthier and happier life,” Rockhill said.

Lucy Pet Formulas for Life with P.B.F. Prebiotic Balanced Fiber is created using high quality proteins, a unique blend of quinoa, pumpkin and chickpeas for an ideal balance of more beneficial bacteria in the gut. Herrick sources high quality ingredients like duck and wild-caught Alaskan salmon globally from trusted suppliers he knows, with absolutely no ingredients coming from China. Lucy Pet Formulas for Life™ are manufactured in the United States in facilities that exceed industry-wide standards, and every production run is checked for contaminants before distribution.

“Our foods are made with truth in labeling, honesty in formulations, the latest in scientific research and attention to detail,” added Herrick. “I love all my animals and I would never want to be in a position where they weren’t healthy because I was not feeding them the best food possible. And that is the driving force behind everything that we do here at Lucy Pet Products.”

Lucy Pet’s Quality Assurance program gives consumers peace of mind. They check every production run of products for nine known contaminants before distribution to assure they meet strict quality assurance standards.

Leave a Reply

Your email address will not be published. Required fields are marked *

do-logo-emailsub

Weekly Newsletter

Thanks for visiting the website! Add your details to receive our weekly personalized newsletter.

You have successfully subscribed! Don't forget to confirm your email from Daily Ovation.